Webinar Library

Hoping to dive deeper on topics like marketing and sales alignment, lead gen, B2B marketing success and more? Then you’ve come to the right place! Peruse our webinar library to find recorded webinars on subjects that matter to you. Use the drop-down menu to choose a category, or search for a specific webinar using the search bar below.

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Operation ABM: Making Pardot and Salesforce Work for Your ABM Strategy

Account-based marketing can be powerful, but it’s important to plan carefully and work in tandem with your sales team to build and execute your strategy. Join experts from Pardot and Full Circle Insights as they outline how marketing automation combines with a CRM platform to form the foundation of a successful ABM strategy. In this…


Extra Credit: 3 Marketing Strategies to Help Sales Close More Deals

Marketers are great at communicating with prospects and customers – but what about their other audience? Enabling sales is as critical for B2B marketers as connecting with customers, and marketing is best placed to help sales move deals through the funnel. Part of aligning your sales and marketing teams starts with understanding how marketing’s efforts…


Meet Salesforce Pardot: Marketing that Sales Teams Love

B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — finding sales-ready leads, providing personalized content, building and tracking campaign efforts — all require significant time and effort. Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can…


How to Build an A+ Marketing Strategy With Your Sales Team

When B2B marketing and sales teams join forces, they’re a dynamic duo. Together they can create a streamlined buying experience for customers. In order to bring the two teams together, it’s important to identify the areas where marketing and sales overlap. Sharing metrics and goals opens the doors to sharing responsibility for the business’ bottom…


Case Study: How Assurex Optimized the Customer Experience with Pardot

Modern marketers are harnessing the power of Pardot marketing automation to not only drive lead generation, but streamline the entire customer experience. During this webinar we’ll share how Assurex Health, a wholly owned subsidiary of Myriad Genetics, harnessed the power of Pardot and Salesforce CRM to implement content marketing strategies and optimize digital marketing programs…


Why are Unified Audiences the Key to Digital Advertising in 2018?

When done right, digital advertising for B2B companies can be an engine for building customer relationships built on trust and value. This webinar lays out a new approach to delivering advertising that’s consistently targeted and relevant, from first touch to last. Speakers will show you how to execute by explaining: The value of integrating technologies…


Pardot Product Runway: Spring ’18 Release

At Salesforce, innovation is key, and as 2018 begins, Pardot is ready with the kind of innovations that will continue to empower B2B marketers to find and nurture leads, close more deals, and maximize return on investment. We’re excited to announce our newest features for Pardot and Salesforce Engage that will help take your marketing…


5 Hot Tips for Warming Up Cold Leads

The winter might be chilly, but don’t let your leads get cold! Give your marketing and sales teams the tools to warm up those cold leads to a sales-ready state. According to DemandGen, 29% of marketers are generating more warm, sales-ready leads thanks to lead nurture programs (Demand Gen Report, 2016). With targeted communications as…