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“What is Marketing Automation?” Video Series

Marketing automation is a bit of a buzzword these days but what does it mean?

In this series with Mathew Sweezey, Principal of Marketing Insights at Salesforce and author of ?Marketing Automation for Dummies? you will learn:

  • Marketing Automation Fact and Fiction
  • 3 Keys to Getting Started with Marketing Automation
  • When to Invest in Marketing Automation
  • The difference between CRM and Marketing Automation
  • 5 Essentials for Getting Started with Marketing Automation