Dynamic Content

In this elearning module, you will learn how leverage Dynamic Content to automatically personalize Pardot forms, landing pages, emails and websites for each prospects.

Automation Tools

In this elearning module you will learn about the main automation tools available in Pardot, how to set up these tools, which tools work best for common goals and how to use them together to accomplish more complex goals.

Connector Toolbox

In this elearning module, you will learn about the connectors that can be used with Pardot.

Social Posting

In this elearning module, you will learn how to set up Pardot’s social connectors and how they can be used.

Enhanced Tracking

In this elearning module, you will learn how to utilize Pardot tracking features to see how your prospects are interacting with your pages, forms, ads, in order to gain a deeper understanding of what drives them.

Assigning Prospects

In this elearning module, you will learn the key criteria for lead assignment, how to effectively leverage Pardot’s lead assignment features for your company’s process and the different assignment methods/actions that Pardot offers.

Prospects 101

In this elearning module, you will learn how to differentiate a site visitor from a prospect, as well as navigate and decipher visitor tables and prospect lists.