Pardot Implementation Guide

Implementing Pardot correctly is the single most-important thing you can do to ensure long-term success with marketing automation! In this Pardot Implementation Guide, you’ll find an overview of everything you need to get started on the right foot. Inside, you’ll find: Recommended resources An overview of setup tasks Links to all related documentation A printable…

Switching to Pardot

Switching to Pardot from your current marketing automation provider may seem like a daunting task. Rest assured that with preparation and a thoughtful approach, the migration is simple. This guide reviews everything you will need to keep in mind as you make the switch to Pardot! Inside, you’ll find: Recommended resources and timeline Best practices…

Connecting Campaigns FAQ

Introducing connecting campaigns! If you have ever wanted to quickly and easily connect your Pardot campaigns with Salesforce campaigns, you finally can. With this functionality, you can: Improve campaign reporting Streamline campaign management Build a 1:1 relationship between Salesforce and Pardot campaigns Learn more about this great new functionality in our Frequently Asked Questions guide….

Engagement History FAQ

  Are you using the Pardot VisualForce window in Salesforce but would like more functionality? Engagement History is the answer! With this great new feature, you can: Report on your engagement metrics Track your marketing asset performance Improve your campaign management To read more about Engagement history, download the Frequently Asked Questions Guide. Download

Enabling Salesforce User Sync

Salesforce User Sync is a new feature that helps administrators better align and manage their Pardot and Salesforce users. This is an opt-in feature available to all Pardot customers using Sales Cloud. Enabling Salesforce User Sync significantly impacts user management and your users’ experience with Pardot and Salesforce. It may not be appropriate for all…

B2B Marketing Automation Dataset Overview

B2B Marketing Analytics gives marketers easy access to out-of-the-box datasets that provide powerful Pardot insights. What datapoints are included, specifically? Glad you asked! This downloadable guide breaks down all of the various datapoints available in B2B Marketing Analytics for advanced reporting on: Emails and Email Templates Forms and Form Handlers Landing Pages Opportunities Campaigns Visitors…

Database Cleaning Guide

As a marketer, you understand the importance of maintaining a healthy and engaged prospect database…. when did you last audit your Pardot account to check for general database health? This downloadable PDF outlines everything you ned to know to build and maintain a clean prospect database. Inside, you’ll find: How do database limits work, and…