B2B Marketing Analytics App Template

Have you heard about B2B Marketing Analytics App Template? This is the new, streamlined way to access B2B Marketing Analytics! New and existing customers will benefit from this maintained framework. Check out our FAQ to learn more about: What’s changing What’s staying the same How to save and migrate your custom assets in the App…

Salesforce Engage Tips and Tricks

Salesforce Engage is a powerful tool for marketers and sales users alike. Check out our favorite pro-tips to make the most of it! Download the Guide

The 12-Week Pardot Adoption Challenge

Want to hone your Pardot skills? Take the 12-week Pardot adoption challenge! In this guide, you’ll find three 12-week challenges: one for marketers, one for admins and one for advanced users. Each has 12 weekly tasks designed to help you build healthy marketing automation habits and use Pardot to its fullest. Download the Challenge

The Complete Guide to Campaigns

You’ve heard of connected campaigns, you’ve heard of multi-touch attribution and Pardot’s influence models, but how do you put all of that together into a cohesive strategy? Whether you’re a Salesforce Campaign pro and just need to brush up on best practices, or you’re brand new to the Campaign object and need help figuring out…

Enabling the Pardot Lightning App

Get excited—the Pardot Lightning app is here! The Pardot Lightning app puts all your favorite marketing automation features in a slick new UI, built right on the Salesforce platform. No more jumping back and forth between Pardot and Salesforce—with the Pardot Lightning app, sales and marketing can truly align and work in the same space….

Understanding the Pardot and Salesforce Sync

Pardot and Salesforce integrate seamlessly to help marketers manage prospects and customers at every stage of the customer journey. This guide reviews how the integration works behind the scenes to power your marketing automation. Read on to discover how we sync data, how to identify and resolve sync errors, and how to optimize your experience….

Email Deliverability Guide

If you’ve ever wondered what happens behind the scenes whenever a Pardot email is sent, this guide is for you. The Email Deliverability Guide will address: An overview of email sending in Pardot Deliverability best practices Common Troubleshooting questions Download

Pardot and Advertising Studio Integration Recommendations

Looking to optimize your cross-channel marketing with email and ads? Use the power of Sales Cloud to connect Pardot and Advertising Studio for a unified strategy across platforms. Refer to our Pardot and Advertising Studio Integration recommendations to: Review integration requirements and use cases Create custom fields and reports in Sales Cloud Modify automations in…