The Complete Guide to Campaigns

You’ve heard of connected campaigns, you’ve heard of multi-touch attribution and Pardot’s influence models, but how do you put all of that together into a cohesive strategy? Whether you’re a Salesforce Campaign pro and just need to brush up on best practices, or you’re brand new to the Campaign object and need help figuring out…

Enabling the Pardot Lightning App

Get excited—the Pardot Lightning app is here! The Pardot Lightning app puts all your favorite marketing automation features in a slick new UI, built right on the Salesforce platform. No more jumping back and forth between Pardot and Salesforce—with the Pardot Lightning app, sales and marketing can truly align and work in the same space….

Understanding the Pardot and Salesforce Sync

Pardot and Salesforce integrate seamlessly to help marketers manage prospects and customers at every stage of the customer journey. This guide reviews how the integration works behind the scenes to power your marketing automation. Read on to discover how we sync data, how to identify and resolve sync errors, and how to optimize your experience….

Email Deliverability Guide

If you’ve ever wondered what happens behind the scenes whenever a Pardot email is sent, this guide is for you. The Email Deliverability Guide will address: An overview of email sending in Pardot Deliverability best practices Common Troubleshooting questions Download

Pardot and Advertising Studio Integration Recommendations

Looking to optimize your cross-channel marketing with email and ads? Use the power of Sales Cloud to connect Pardot and Advertising Studio for a unified strategy across platforms. Refer to our Pardot and Advertising Studio Integration recommendations to: Review integration requirements and use cases Create custom fields and reports in Sales Cloud Modify automations in…

B2B Marketing Analytics Widget Glossary

B2B Marketing Analytics gives marketers the opportunity to manipulate their data in numerous ways. Creating a dashboard is made simple with the use of widgets–these are dashboard building blocks–but what is the function of each widget and when would you use it? This widget glossary outlines: What each widget does Use cases for each Download

Configuring Pardot Elements for Salesforce Lightning Experience

Are you a Pardot user who is in the process of switching to Lightning Experience? Configuring Pardot elements for Salesforce Lightning Experience is made easy with this simple, step-by-step guide. Learn how to: Place Pardot Fields and Buttons on your Page Layouts Install Pardot Lightning Components Engagement History Matched Leads Download

Account-Based Marketing Guide

Have you heard of Account-Based Marketing but aren’t sure what it is? Do you think ABM is right for your organization, but aren’t sure where to start? Refer to our Account-Based Marketing Guide to: Get foundation knowledge about ABM Familiarize yourself with the tools and resources that you will need to succeed Understand what you…