Enabling the Pardot Lightning App

Get excited—the Pardot Lightning app is here! The Pardot Lightning app puts all your favorite marketing automation features in a slick new UI, built right on the Salesforce platform. No more jumping back and forth between Pardot and Salesforce—with the Pardot Lightning app, sales and marketing can truly align and work in the same space….

Understanding the Pardot and Salesforce Sync

Pardot and Salesforce integrate seamlessly to help marketers manage prospects and customers at every stage of the customer journey. This guide reviews how the integration works behind the scenes to power your marketing automation. Read on to discover how we sync data, how to identify and resolve sync errors, and how to optimize your experience….

Configuring Pardot Elements for Salesforce Lightning Experience

Are you a Pardot user who is in the process of switching to Lightning Experience? Configuring Pardot elements for Salesforce Lightning Experience is made easy with this simple, step-by-step guide. Learn how to: Place Pardot Fields and Buttons on your Page Layouts Install Pardot Lightning Components Engagement History Matched Leads Download

Connected Campaigns FAQ

Introducing connected campaigns! If you have ever wanted to quickly and easily connect your Pardot campaigns with Salesforce campaigns, you finally can. With this functionality, you can: Improve campaign reporting Streamline campaign management Build a 1:1 relationship between Salesforce and Pardot campaigns Learn more about this great new functionality in our Frequently Asked Questions guide….

Engagement History FAQ

  Are you using the Pardot VisualForce window in Salesforce but would like more functionality? Engagement History is the answer! With this great new feature, you can: Report on your engagement metrics Track your marketing asset performance Improve your campaign management To read more about Engagement history, download the Frequently Asked Questions Guide. Download

Pardot Campaign Influence FAQ

Pardot Campaign Influence Attribution Models provide marketers with easy to use, out-of-the-box attribution models that leverage Salesforce campaigns for advanced ROI reporting. This downloadable PDF addresses common questions about these models, including: What are Pardot Campaign Influence Attribution Models, and why should I use them? Who will have access to this feature? What different models…

Implementing Selective Syncing

Did you know that you can control which Salesforce leads and contacts sync to your Pardot org? Using private organization-wide defaults and custom sharing settings in Salesforce, you can ensure that only your desired Salesforce records sync over to your Pardot account. This is useful for companies with large Salesforce orgs that only need to…

Salesforce for Pardot Admins

Salesforce’s technology is designed to help your business keep track of important prospect and customer data. When you combine the power of Pardot marketing automation with the Salesforce customer success platform, you unlock tools that will enrich and enhance your B2B marketing. With the Pardot and Salesforce integration, you can: Automatically create and assign qualified…