B2B Marketing Automation Dataset Overview

B2B Marketing Analytics gives marketers easy access to out-of-the-box datasets that provide powerful Pardot insights. What datapoints are included, specifically? Glad you asked! This downloadable guide breaks down all of the various datapoints available in B2B Marketing Analytics for advanced reporting on: Emails and Email Templates Forms and Form Handlers Landing Pages Opportunities Campaigns Visitors…

Pardot Campaign Influence FAQ

Pardot Campaign Influence Attribution Models provide marketers with easy to use, out-of-the-box attribution models that leverage Salesforce campaigns for advanced ROI reporting. This downloadable PDF addresses common questions about these models, including: What are Pardot Campaign Influence Attribution Models, and why should I use them? Who will have access to this feature? What different models…

Build Your Own Dashboard in B2B Marketing Analytics

B2B Marketing Analytics gives marketers easy access to out-of-the-box dashboards that provide powerful Pardot insights…. but, what if you need more customization? This downloadable PDF covers the step-by-step process of dashboard building in B2B Marketing Analytics, including: Analytics training resources A review of how to use datasets A walkthrough of how to create lenses Common…

B2B Marketing Analytics Dataset Manipulation

B2B Marketing Analytics gives marketers easy access to out-of-the-box datasets that provide powerful Pardot insights…. but, what if you need more customization? This downloadable PDF will help you expand your use of B2B Marketing Analytics datasets by providing: Step-by-step guidance on combining datasets Examples of common dataset recipes Instructions on creating new assets Resources for…

B2B Marketing Analytics Feature Overview

This PDF gives you an in-depth look at features of the B2B Marketing Analytics app. Download To begin, open this document in Adobe Acrobat Reader and expand it to at least 100%. If you do not have Adobe Acrobat Reader, you can download a free copy here.

B2B Marketing Analytics Admin Setup

This PDF gives you a step by step guide to set up the B2B Marketing Analytics app within Salesforce and Pardot. Download To begin, open this document in Adobe Acrobat Reader and expand it to at least 100%. If you do not have Adobe Acrobat Reader, you can download a free copy here.