Pardot Campaign Influence FAQ

Pardot Campaign Influence Attribution Models provide marketers with easy to use, out-of-the-box attribution models that leverage Salesforce campaigns for advanced ROI reporting. This downloadable PDF addresses common questions about these models, including: What are Pardot Campaign Influence Attribution Models, and why should I use them? Who will have access to this feature? What different models…

Using Pardot in a Global Market

Most marketers today work with clients and prospects on an international scale. The growing need to support global communications means needing to not only work around language barriers, but also comply with international regulations governing the digital collection of information. Learn how Pardot’s native features can support your international marketing strategy within EMEA and abroad….

Pardot for the Salesforce Administrator

This guide helps Salesforce administrators understand what your Pardot administrator may need from you, and how your Pardot and Salesforce instances work together to benefit both sales and marketing. We’ll cover: What Salesforce administrators need to know to support your Pardot administrator The Pardot and Salesforce integration How the Pardot-Salesforce sync works for various fields…

Folders

Folders are a top-down organizational feature that house campaigns, emails, and other marketing modules together. Folders let you segment and nest marketing elements in a way that makes sense for your team. In this comprehensive guide you will learn to: Create and access folders File content in folders Manage folders Favorite folders Use tags to…

Pardot User Roles

User roles in Pardot allow you to control access to the product for individual users. Pardot comes with four default user roles: Administrator, Marketing, Sales Manager and Sales. The Administrator role is for “power users.” Users assigned this role can control broad account settings found within the Admin Module as well as campaign and prospect…

Pardot Technical Setup Items

When getting started with Pardot, there are a few technical setup tasks you will need to complete to get off to a great start. These tasks include applying tracking code to your website, authenticating your email sending domain, and setting up your tracker subdomain. This guide provides a detailed how-to for each task. Download the…

Folder Permissions

Overview Before Setup We recommend having users, user groups, and folders in place before setting up folder permissions. Users should be set up with a default or custom role. This way you can put them in a specific user group like sales or marketing users. For example, sales groups are set up for lead assignments. They’re…

Drive Traffic Playbook

Drive more visitors to your website than ever before with this easy-to-follow playbook.