Get excited—the Pardot Lightning app is here! The Pardot Lightning app puts all your favorite marketing automation features in a slick new UI, built right on the Salesforce platform. No more jumping back and forth between Pardot and Salesforce—with the Pardot Lightning app, sales and marketing can truly align and work in the same space….
Enabling the Pardot Lightning App
Pardot Resource Playbook
Looking for recommendations on how to achieve your marketing automation goals, but not sure where to start? The Pardot Resource Playbook will give you our best-of-the-best resources for top use cases: Streamline the lead management process Generate high-quality leads Build an effective email marketing strategy Create seamless alignment with sales Develop insightful ROI reporting models…
Pardot Implementation Guide
Implementing Pardot correctly is the single most-important thing you can do to ensure long-term success with marketing automation! In this Pardot Implementation Guide, you’ll find an overview of everything you need to get started on the right foot. Inside, you’ll find: Recommended resources An overview of setup tasks Links to all related documentation A printable…
Switching to Pardot
Switching to Pardot from your current marketing automation provider may seem like a daunting task. Rest assured that with preparation and a thoughtful approach, the migration is simple. This guide reviews everything you will need to keep in mind as you make the switch to Pardot! Inside, you’ll find: Recommended resources and timeline Best practices…
Enabling Salesforce User Sync
Salesforce User Sync is a new feature that helps administrators better align and manage their Pardot and Salesforce users. This is an opt-in feature available to all Pardot customers using Sales Cloud. Enabling Salesforce User Sync significantly impacts user management and your users’ experience with Pardot and Salesforce. It may not be appropriate for all…
Database Cleaning Guide
As a marketer, you understand the importance of maintaining a healthy and engaged prospect database…. when did you last audit your Pardot account to check for general database health? This downloadable PDF outlines everything you ned to know to build and maintain a clean prospect database. Inside, you’ll find: How do database limits work, and…
Pardot Campaign Influence FAQ
Pardot Campaign Influence Attribution Models provide marketers with easy to use, out-of-the-box attribution models that leverage Salesforce campaigns for advanced ROI reporting. This downloadable PDF addresses common questions about these models, including: What are Pardot Campaign Influence Attribution Models, and why should I use them? Who will have access to this feature? What different models…
Using Pardot in a Global Market
Most marketers today work with clients and prospects on an international scale. The growing need to support global communications means needing to not only work around language barriers, but also comply with international regulations governing the digital collection of information. Learn how Pardot’s native features can support your international marketing strategy within EMEA and abroad….
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