Enabling the Pardot Lightning App

Get excited—the Pardot Lightning app is here! The Pardot Lightning app puts all your favorite marketing automation features in a slick new UI, built right on the Salesforce platform. No more jumping back and forth between Pardot and Salesforce—with the Pardot Lightning app, sales and marketing can truly align and work in the same space….

Creating Layout Templates

Pardot layout templates are used to format custom forms and landing pages. Think of them as reusable blocks of code that give your marketing assets a defined structure and style. Layout templates are a great solution if you want to enhance your forms and landing pages with styling options that are not available using default…

Pardot Resource Playbook

Looking for recommendations on how to achieve your marketing automation goals, but not sure where to start? The Pardot Resource Playbook will give you our best-of-the-best resources for top use cases: Streamline the lead management process Generate high-quality leads Build an effective email marketing strategy Create seamless alignment with sales Develop insightful ROI reporting models…

Pardot Implementation Guide

Implementing Pardot correctly is the single most-important thing you can do to ensure long-term success with marketing automation! In this Pardot Implementation Guide, you’ll find an overview of everything you need to get started on the right foot. Inside, you’ll find: Recommended resources An overview of setup tasks Links to all related documentation A printable…

Switching to Pardot

Switching to Pardot from your current marketing automation provider may seem like a daunting task. Rest assured that with preparation and a thoughtful approach, the migration is simple. This guide reviews everything you will need to keep in mind as you make the switch to Pardot! Inside, you’ll find: Recommended resources and timeline Best practices…

Enabling Salesforce User Sync

Salesforce User Sync is a new feature that helps administrators better align and manage their Pardot and Salesforce users. This is an opt-in feature available to all Pardot customers using Sales Cloud. Enabling Salesforce User Sync significantly impacts user management and your users’ experience with Pardot and Salesforce. It may not be appropriate for all…

Database Cleaning Guide

As a marketer, you understand the importance of maintaining a healthy and engaged prospect database…. when did you last audit your Pardot account to check for general database health? This downloadable PDF outlines everything you ned to know to build and maintain a clean prospect database. Inside, you’ll find: How do database limits work, and…

Pardot Campaign Influence FAQ

Pardot Campaign Influence Attribution Models provide marketers with easy to use, out-of-the-box attribution models that leverage Salesforce campaigns for advanced ROI reporting. This downloadable PDF addresses common questions about these models, including: What are Pardot Campaign Influence Attribution Models, and why should I use them? Who will have access to this feature? What different models…