Account-Based Marketing Guide

Have you heard of Account-Based Marketing but aren’t sure what it is? Do you think ABM is right for your organization, but aren’t sure where to start? Refer to our Account-Based Marketing Guide to: Get foundation knowledge about ABM Familiarize yourself with the tools and resources that you will need to succeed Understand what you…

Engagement Studio: Commonly Used Templates

Are you new to Engagement Studio and need some inspiration to get you started? Our commonly-used templates will give you program examples as well as best practices on: Timing Content Program scope and complexity Start nurturing your prospects with Engagement Studio! Download

Lead Qualification: Scoring Categories

Multiple scoring categories (Pro and Ultimate Editions) allow you to score a prospect on more than one product or lines of business. So while you still have an overall prospect score, you can have additional scores for your prospect based on their engagement with certain assets or groups of assets. Automation Rules can be triggered off…

Engagement Studio

Overview Setup Now that you’re familiar with what Engagement Studio is, download our user guide to learn how to use it. Download To begin, open this document in Adobe Acrobat Reader and expand to at least 100%. If you do not have Adobe Acrobat Reader, you can download a free copy here. Engagement Studio (Webinar)…