Account-Based Marketing Guide

Have you heard of Account-Based Marketing but aren’t sure what it is? Do you think ABM is right for your organization, but aren’t sure where to start? Refer to our Account-Based Marketing Guide to: Get foundation knowledge about ABM Familiarize yourself with the tools and resources that you will need to succeed Understand what you…

6 Common Use Cases for Engagement Studio

Are you new to Engagement Studio and need some inspiration to get you started? Our commonly-used templates will give you program examples as well as best practices on: Timing Content Program scope and complexity Start nurturing your prospects with Engagement Studio! Download

Lead Qualification: Scoring Categories

Multiple scoring categories (Pro and Ultimate Editions) allow you to score a prospect on more than one product or lines of business. So while you still have an overall prospect score, you can have additional scores for your prospect based on their engagement with certain assets or groups of assets. Automation Rules can be triggered off…

Engagement Studio User Guide

Engagement Studio is Pardot’s lead nurturing engine. With Engagement Studio, marketers can build intelligent, automated programs that engage prospects at every step of the customer journey. This guide reviews how to manage an engagement program, from building and testing to reporting on results, plus tips and tricks for success.   Download

Lead Qualification: What is Lead Qualification?

Pardot includes some amazing Lead Qualification features that can help you generate large numbers of quality Leads. In this video, we’ll cover the basics of Lead Qualification.

Lead Qualification: Scoring and Grading

In this webinar, you will learn how to create and manage an integrated lead qualification model that leverages both scoring and grading in your Pardot account.