The Complete Guide to Campaigns

You’ve heard of connected campaigns, you’ve heard of multi-touch attribution and Pardot’s influence models, but how do you put all of that together into a cohesive strategy? Whether you’re a Salesforce Campaign pro and just need to brush up on best practices, or you’re brand new to the Campaign object and need help figuring out…

Campaigns (1/3): Campaigns Defined

In this elearning module, you will learn what Pardot Campaigns are and how to create one within Pardot This module is the first of three courses. Each topic will cover a specific aspect of Pardot Campaigns.