The Complete Guide to Campaigns

You’ve heard of connected campaigns, you’ve heard of multi-touch attribution and Pardot’s influence models, but how do you put all of that together into a cohesive strategy? Whether you’re a Salesforce Campaign pro and just need to brush up on best practices, or you’re brand new to the Campaign object and need help figuring out…

Pardot and Advertising Studio Integration Recommendations

Looking to optimize your cross-channel marketing with email and ads? Use the power of Sales Cloud to connect Pardot and Advertising Studio for a unified strategy across platforms. Refer to our Pardot and Advertising Studio Integration recommendations to: Review integration requirements and use cases Create custom fields and reports in Sales Cloud Modify automations in…

Account-Based Marketing Guide

Have you heard of Account-Based Marketing but aren’t sure what it is? Do you think ABM is right for your organization, but aren’t sure where to start? Refer to our Account-Based Marketing Guide to: Get foundation knowledge about ABM Familiarize yourself with the tools and resources that you will need to succeed Understand what you…

Creating Layout Templates

Pardot layout templates are used to format custom forms and landing pages. Think of them as reusable blocks of code that give your marketing assets a defined structure and style. Layout templates are a great solution if you want to enhance your forms and landing pages with styling options that are not available using default…