Pardot and Advertising Studio Integration Recommendations

Looking to optimize your cross-channel marketing with email and ads? Use the power of Sales Cloud to connect Pardot and Advertising Studio for a unified strategy across platforms. Refer to our Pardot and Advertising Studio Integration recommendations to: Review integration requirements and use cases Create custom fields and reports in Sales Cloud Modify automations in…

Pardot Automation Decision Tree

Do you have a hard time understanding when to use Automation Rules versus Segmentation Rules? What about Completion Actions and Dynamic Lists? Use this decision tree to decide which automation tool to use, and when. Download

Automating Your Business Process

In this webinar, you will learn to automate your current workflow in Pardot. Put Pardot to work for you by creating automation rules, segmentation rules, or even a dynamic lists.

Assigning Your Prospects

In this webinar, you will learn about the multiple ways to assign your prospects to sales users within Pardot.

Automation Tools

In this elearning module you will learn about the main automation tools available in Pardot, how to set up these tools, which tools work best for common goals and how to use them together to accomplish more complex goals.

Is vs. Contains

Explore is and contains criteria and see a few examples of how you might use these while matching prospects.

Match Any vs. Match All (1/4)

Join Susan as she talks about the differences of the match any and match all operators and an example of how they can be used together.