Switching to Pardot from your current marketing automation provider may seem like a daunting task. Rest assured that with preparation and a thoughtful approach, the migration is simple. This guide reviews everything you will need to keep in mind as you make the switch to Pardot!
Inside, you’ll find:
- Recommended resources and timeline
- Best practices for how to prepare
- A sample project plan to help yourself stay organized
- Details for what to consider when migrating technical items, the Salesforce integration, marketing assets, automation, and more