Campaign Influence Implementation Guide

Pardot Campaign Influence Attribution Models provide marketers with easy to use, out-of-the-box attribution models that leverage Salesforce campaigns for advanced ROI reporting. This downloadable PDF addresses common questions about these models, including:

  • What are Pardot Campaign Influence Attribution Models, and why should I use them?
  • Who will have access to this feature?
  • What different models are available? How do I enable them?
  • How do I decide which attribution model is right for me?