In this elearning module, you will learn the basics of manually scoring prospects from a prospect’s record. This module is the seventh of twelve courses. Each topic will cover a specific aspect of Lead Qualification.
After completion, you will be able to effectively manage and qualify Leads.
- Adjust a prospect’s score by editing the baseline scoring rules.
- Identify at least one use case.
If you’re a salesforce.com customer, you can also access all of our online courses within Help & Training, search for “Pardot”, and select your learning path (Administration or Marketing).