Lead Qualification (05/12): Scoring with Completion Actions

In this elearning module, you will learn the basics of scoring with Completion Actions. This module is the fifth of twelve courses. Each topic will cover a specific aspect of Lead Qualification.

After completion, you will be able to effectively manage and qualify Leads.

Learning Objectives:

  • Adjust a prospect’s score by creating an automation rule.
  • Identify at least one use case.

If you’re a customer, you can also access all of our online courses within Help & Training, search for “Pardot”, and select your learning path (Administration or Marketing).

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Next Module: Adjusting a Score During an Import (6/12) >