Lead Qualification (04/12): Scoring with Automation Rules

In this elearning course, you will learn how to score prospects using Automation Rules. This module is the fourth of twelve courses. Each topic will cover a specific aspect of the admin user role.

After completion, you will be able to effectively manage users, enable connectors, and maximize security within an account.

Learning Objectives:

  • Adjust a prospect’s score by creating an automation rule.
  • Identify at least one use case

If you’re a customer, you can also access all of our online courses within Help & Training, search for “Pardot”, and select your learning path (Administration or Marketing).

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Next Module: Scoring with Completion Actions (05/12) >