In this elearning module, you will learn the basics of using Pardot’s scoring model. This module is the second of twelve courses. Each topic will cover a specific aspect of Lead Qualification.
After completion, you will be able to effectively manage and qualify Leads.
- Define scoring
If you’re a salesforce.com customer, you can also access all of our online courses within Help & Training, search for “Pardot”, and select your learning path (Administration or Marketing).