Lead Qualification (11/12): Applying Automation Rules

In this elearning module, you will learn how to adjust a lead’s grade by creating and applying automation rules. The module is the eleventh of twelve courses. Each topic will cover a specific aspect of Lead Qualification.

After completion, you will be able to create and apply automation rules in order to adjust a lead’s grade.

Learning Objectives:

  • Adjust a prospect’s grade by creating an automation rule

If you’re a customer, you can also access all of our online courses within Help & Training, search for “Pardot”, and select your learning path (Administration or Marketing).

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Next Module: Grading Manually from the Prospect Record (12/12) >