You may be old hat at generating leads, but could your strategy use a facelift? If you struggle with finding high-quality leads you are not alone! Check out the resources below to understand how to use your website, content and social media presence to attract better leads.

Step 1: Build Your Strategy

With Best-in-Class Thought Leadership

Optimizing Your Website for Lead Generation

Tips on optimizing your website to drive traffic and lead gen.

Read Blog Post
The Complete Guide to B2B Marketing

Our guide to building marketing campaigns that drive results.

Download E-Book
Pardot Lead Generation

Hands-on tour through Pardot Lead Gen functionality.

Learn on Trailhead
Case Study: Driving Lead Gen with Pardot

Hear how one of our customers uses Pardot to maximize lead gen.

Watch Webinar
Using Pardot and Social Media

Tips on using Pardot to enhance your social strategy.

Read Blog Post
Step 2: Execute Your Plan

With Documentation and Real-Time Help

Lead Generation with Forms and Form Handlers

Step-by-step instructions on implementing forms.

Read Documentation
Content in Pardot

Step-by-step instructions on using content features.

Read Documentation
Ask an Expert

Join live for best practice advice from the Pardot Specialists.

Join Office Hours
Log a Ticket

Something not looking right? Submit a ticket for technical help.

Get Help
Step 3: Get Hands-On Help

From Our Pardot Exports.

Getting Started: Pardot: New Admin Onboarding*

Intro to Pardot functionality for new admins.

Learn about Accelerators
How to: Pardot: Manage Leads*

Guided overview of Pardot lead management features.

Learn about Accelerators
Configuration Help*

Let us do the work for you with our Admin Assist Services.

Get Admin Assist
Certified Consultants*

Leverage our network of experienced Pardot partners.

Find a Partner

* Accelerators and Admin Assist require Premier for Pardot Success Plan. Learn more here.