In this elearning module, you will learn the basics of creating and deploying A/B tests using Pardot’s Email Flow. After completion, you will be able to change elements in your email, segment your recipient list into a test audience and winning audience and use the email’s engagement data to automatically determine and distribute the winning email.
- Enable AB in Email Flow.
- Change Email Elements.
- Set AB Criteria.
- Send the winning email.
If you’re a salesforce.com customer, you can also access all of our online courses within Help & Training, search for “Pardot”, and select your learning path (Administration or Marketing).