Marketing and Sales alignment is essential to a successful marketing strategy, but getting aligned is easier said than done. Use the resources below to understand how to set goals and metrics that both Marketing and Sales can get behind.

Step 1: Build Your Strategy

With Best-in-Class Thought Leadership

Outward Bound: Outbound Selling with Pardot

A Pardot customer’s guide to implementing their sales strategy.

Watch Webinar
How to Think Like Sales as a Marketer

Build your strategy by understanding Sales’ perspective.

Download E-Book
Salesforce Engage Basics

Hands-on tour through Salesforce Engage functionality.

Learn on Trailhead
3 Marketing Goals That Sales Teams Will Love

Build alignment through shared strategies and goals.

Read Blog Post
Ten Tips for Accelerating Your Pipeline

Our guide to optimizing Sales and Marketing alignment.

Download E-Book
Step 2: Execute Your Plan

With Documentation and Real-Time Help

Salesforce Engage

Step-by-step instructions on using Salesforce Engage.

Read Documentation
Pardot Administration

Step-by-step guide to admin items, including Sales user roles.

Read Documentation
Ask an Expert

Join live for best practice advice from the Pardot Specialists.

Join Office Hours
Log a Ticket

Something not looking right? Submit a ticket for technical help.

Get Help
Step 3: Get Hands-On Help

From Our Pardot Exports.

Getting Started: Pardot: New Admin Onboarding*

Intro to Pardot functionality for new admins.

Learn about Accelerators
Getting Started: Salesforce Engage Fast Start*

Guided overview of Salesforce Engage implementation.

Learn about Accelerators
Configuration Help*

Let us do the work for you with our Admin Assist Services.

Get Admin Assist
Certified Consultants*

Leverage our network of experienced Pardot partners.

Find a Partner

* Accelerators and Admin Assist require Premier for Pardot Success Plan. Learn more here.