Assigning Prospects

In this elearning module, you will learn the key criteria for lead assignment, how to effectively leverage Pardot’s lead assignment features for your company’s process and the different assignment methods/actions that Pardot offers. This training module is structured into four topics. Each topic will cover a specific aspect of assigning prospects.

After completion, you will be able to manage the lead assignment process, reassign leads and manage lead ownership.

Learning Objectives:

  • Describe the concept of lead assignments
  • Understand the types of criteria used to assign prospects
  • Leverage the different methods of assignment
  • Reassign prospects to another sales user

If you’re a customer, you can also access all of our online courses within Help & Training, search for “Pardot”, and select your learning path (Administration or Marketing).

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