Words to Avoid in an E-mail Campaign

It seems that everyday, more and more words are being added to the list of spammy words. If for some reason you have been lucky enough to avoid it until now, it is time for you to learn what to avoid because unfortunately it will happen to most of us someday. The most important things…

You CAN-SPAM but SHOULD You?

Anti-spam activists call it the “You-Can-SPAM” act, and indeed several marketers and executives see it as such – an excuse to send out email communications without permission.  In the space of today’s online market, however, legal permission to blast out emails isn’t a formula for success, affirmative consent is. What affirmative consent is: when subscribers…