4 SEO Terms to Stop Running Away From [Worksheet]

Search Engine Optimization. For the somewhat-less-than-technically-inclined among us, it can sound a little intimidating. But if you tune out and start daydreaming the minute that someone brings up the concept of “spiders” crawling your website (interesting mental image, I know) and assume it’s a topic better left to your engineering department, your marketing will suffer….

Search Engine Marketing Tips from Dreamforce 09

At Dreamforce I had the chance to attend a great session for marketing professionals on best practices in search engine marketing (SEM). Here are some of the key takeaways I jotted down: This of your search marketing strategy as a stereo – it is only as good as its weakest component. You may have great…