6 Steps to Successful Forms (with Examples!)

One question our team is continually asked is how to optimize web forms. What’s the best structure for forms? How long should they be? How many fields should be included? Answers to these questions vary depending on intent and context, but there are general guidelines that you can follow to make sure you are optimizing…

How do I set up progressive profiling using conditional fields?

Concept By default, Pardot forms only display prospects fields that they have not yet completed. For example, if your form contains First Name, Last Name, and Email, but the prospect has previously completed forms asking for their First and Last Name, only Email will be displayed. Pardot gives you the ability to conditionally display a…