3 Ways Lending Institutions Can Drive Greater Results with Marketing Automation

Beyond the rate and terms of a loan, several factors go into choosing a lending institution. Prospects typically reach out to lenders that they’ve either worked with before, were referred to by a trusted friend or advisor, or found through a quick online search. They expect a fast turn around time and great customer experience….

How Pardot Sales Uses Pardot: 6 Quotes from Our Own Reps [SlideShare]

We’ve said it many times: marketing automation isn’t just for marketers — it also greatly benefits your sales team. And now we’re going straight to the experts to explain how: our own sales reps. Our sales team doesn’t just sell Pardot, they’re also expert users of their own product. So we’ve compiled some of their…

Secrets for a More Productive Sales Team [Infographic]

Last month, our friends at Salesforce inspired us with this infographic post and the accompanying e-book on sales productivity tips from the experts. After all, we all need to take a moment from time to time to reflect on our work processes and habits and consider how they can be streamlined, and who better to look to than…

10 Reasons You May Not Be Ready for Marketing Automation…Yet

Marketing automation is an exciting and game-changing opportunity for sales and marketing teams, but are you ready for it? According to a recent study by marketing technology research company SoftwareAdvice, 91% of marketing automation buyers were evaluating marketing automation for the first time in 2013, so there’s no better time than right now (seriously, put down that coffee) to ask yourself,…

6 Tips for Effective Landing Page Copy

With the introduction of our new landing page builder, it’s easier than ever for you to design attractive landing pages. However, you still need effective copy to make those snazzy new templates effective. When it comes to landing pages, looks are certainly not everything. Even if you have a beautiful, eye-catching template with every element…

6 Steps to Successful Forms (with Examples!)

One question our team is continually asked is how to optimize web forms. What’s the best structure for forms? How long should they be? How many fields should be included? Answers to these questions vary depending on intent and context, but there are general guidelines that you can follow to make sure you are optimizing…