3 Great Resources to Help Boost Your Lead Gen Efforts

So you have a great product, a talented marketing team, and a collection of valuable content to entice your prospects, but you’re still not seeing the number of conversions that you’d hoped for. What’s the point of having all of these great marketing assets if they’re not going to drive leads, and ultimately, revenue? Sound familiar?…

Event Marketing + Marketing Automation: Best Practices from GBTA

Last week we had a very special guest for our Pardot webinar series: Ed Barrett – VP of Membership and Marketing at GBTA, a leader in travel management and long-time Pardot customer. In this half-hour webinar, Barrett (accompanied by Pardot’s own Sangram Vajre) explained how marketing automation has helped GBTA increase event registration by 20%—and he definitely left…

6 Tips for Effective Landing Page Copy

With the introduction of our new landing page builder, it’s easier than ever for you to design attractive landing pages. However, you still need effective copy to make those snazzy new templates effective. When it comes to landing pages, looks are certainly not everything. Even if you have a beautiful, eye-catching template with every element…

4 Steps to Better Landing Pages

This week was the BtoB Leading Edge, Demand Generation in the Digital Age.  The event brought in a lot of great speakers who had some useful tips for us marketers.  One I want to touch on now is giving your website visitors a proper welcome and proper instruction.  Every page of your website and every…