9 Must-Know Stats for the Customer-Centric Marketer

You know your customers are important. But with so much pressure riding on securing new business — not to mention the differing priorities between your marketing, sales, and customer service teams — it can be hard to ensure that customer retention is always a top priority…for everyone. A few things to keep in mind: when…

Announcing the Complete Guide to Lead Nurturing

Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (DemandGen Report)  It’s hard to ignore statistics like the one above. Lead nurturing has proven itself to be a pivotal and indispensable part of modern-day marketing strategies, but many marketers still struggle to understand what it is and how they can use…

Why Sales Isn’t Using Your Marketing Content

According to SiriusDecisions, 70% of content created by B2B marketing teams is never used by sales.  This is a staggering statistic, and a disheartening one for those involved in the content marketing industry. Over the past year, there’s been a ton of emphasis on the benefits of adopting a content marketing strategy, but what about…

Unlock the True Potential of Your CRM

You know how large an impact your CRM has had on your sales team. But when it comes to marketing automation, you may still have some questions — like, what is it, why is it worth my investment, and doesn’t it really just do the same thing as my CRM? But not only do these…

14 Content Marketing KPIs You Should Be Tracking

When you break it down, content marketing is really just a bunch of pieces of collateral, filled with images and words. White papers, infographics, videos, podcasts, blog articles — you name it, and it’s probably made up of one of those two things. That’s what makes content marketing so unfathomable to many marketers. How do…