25 Marketing Automation Tips Straight from Sales [New eBook]

Are you wondering how your sales team will benefit from a tool like marketing automation? Or, have you already invested in an automation solution, but can’t seem to get your sales team to adopt it? Our new eBook will provide you with the ammo you need to solve both of these questions. The best part? The advice provided…

How to Create an Onboarding Drip Campaign: A Pardot Case Study

We love to write about marketing automation best practices, but sometimes it’s better to see those best practices in action. At Pardot, we like to push the boundaries of what we can do with our own product, which is why we’re here to share one of our latest endeavors with you: our new onboarding drip…

2 Surprising Business Blogging Trends for 2014

In the grand scheme of things, a company blog might not seem like it’s a big deal. After all, there are more than 152 million blogs in the world, what difference can one more make? But in reality, a blog can be a fantastic forum for thought leadership. It can also help foster brand loyalty…

Why Dynamic Content Is Marketing’s Secret Weapon

Think back to the last time you searched for a product on Amazon, Target, or any other reputable B2C website. More likely than not, you were served a series of product recommendations during your site visit based on your browsing history. These recommendations are usually found under headlines like “Customers with your search history also…

Mapping Content to the Buyer’s Journey [WORKSHEET]

It’s a significant stat, and one that many businesses have begun to catch on to. Buyers have come to expect content that’s both relevant to their needs and specific to their stage in the sales cycle. And that means sending the wrong content at the wrong time could leave a bad taste in your buyer’s mouth…

The 2014 Content Creation Guide

This month, we’re exploring the art of engagement, from engagement with your prospects and customers to other industry thought leaders. We’ve already covered the five R’s of social media engagement, but we’ve yet to discuss one of the biggest tools for customer engagement: content. Content creation ranks as the single most effective SEO tactic by 53%….

3 Ways to Do Content Marketing with Limited Resources

Ideally, you probably want an entire department to handle your content strategy — someone to head up your company blog, someone to devote themselves to webinar production, someone to handle any design work — you get the idea. Unfortunately, a lot of B2B companies don’t have this luxury. 64% of B2B content marketers say their…

20 Tips for the Customer-Centric Marketer [White Paper]

If you’ve been reading our blog this month, then you’re already familiar with April’s topic of choice: customer-centric marketing. Shar VanBoskirk, Analyst at Forrester Research, sums up the importance of a customer-centric mindset in one quote: “Only marketers who are customer-obsessed and adapt to consumers’ changing behaviors in real time will succeed.” So why is this…