How to Adapt to the Modern Buyer [An Interview with Jill Rowley]

“The successful modern sales professional is an information concierge, a content connoisseur — someone who has deep subject-matter expertise on the buyer and the world in which the buyer exists.” – Jill Rowley Editor’s note: I had the privilege of sitting down with Social Selling Evangelist and Startup Advisor Jill Rowley before she hits the stage at…

New Research Reveals How to Turn More Prospects into Customers

B2B marketers and sales reps have been trying to better understand the customer lifecycle for years — the psychology behind purchasing decisions, the motivations that spur the research process, and more than anything, what makes buyers tick. Despite these efforts, there’s still a disconnect between customers, marketers, and sales reps. In fact, a recent IDC…

Introducing the Complete Guide to B2B Marketing [New E-book]

In early 2015, Salesforce conducted a survey of more than 2,100 global marketers to better understand the current state of B2B marketing. The results proved that B2B marketers are as time-strapped as ever, and consistently grapple with three main challenges: New business development Lead quality Lead generation. But that’s not all that B2B marketers have…

How to Boost Sales with Marketing Automation [Expert Interview]

Meet Phil Simpson. Our first summer camp featured expert joins us from all the way across the pond to share his perspective a seasoned B2B sales manager (ok, so he didn’t make the trip solely for this content series; he’s been managing a team here in the Atlanta Pardot office for over three years now). Phil’s…

A Look at the 2015 Marketing Automation Landscape

In April 2015, Regalix released a new report highlighting the most recent state of the marketing automation industry. The survey touched B2B marketers across the globe, and found that a full 79% use marketing automation in some form. This is in line with predictions from Salesforce that marketing automation will be amongst the most piloted…

How to Get More ROI from Marketing Automation

At a recent Pardot meet-up, numerous attendees expressed that their main goal was to utilize their marketing automation tool more. With all of the bells and whistles the platform provides, it’s easy for companies to get lost in the system, and then spend most of their time focused on just a few key areas. Here’s some…

So…What Is Blacklisting? (Part 1)

Blacklisting. It’s such a scary word, isn’t it? Today’s post is the first in a series of posts that will explain what it means to be blacklisted, how you might end up on a blacklist, how to get off that blacklist, and blacklist prevention. Hopefully, this series will help demystify blacklisting to some degree. To start…

SMB Marketers: How Many Hats Do You Wear? [Interactive Infographic]

When asked what you do on a daily basis, how often do you find yourself fumbling for an answer and landing on, “Well, I wear a lot of hats…”? If you’re an SMB marketer, it’s probably quite frequently. SMB marketers experience quite a few perks that their corporate cousins do not, but it’s safe to…