Dedicated IP Address

Concept A dedicated IP address gives you full control of your email sending so you are entirely responsible for the reputation of your own IP address. Ideally, you should be sending a monthly email volume of 100k emails or greater and have a fairly consistent mail volume. Additionally, with a dedicated IP address it is…

3 Vital Email Guidelines

Jame Ervin posted 3 great tips for email success on her blog yesterday. While these may seem like pretty obvious guidelines, it’s surprising how many marketers out there aren’t following them. Jame’s tips are: Make sure you have permission to email your subscriber. This one pretty much speaks for itself. Match your email frequency to…

Right-on-Time Emails

You’ve done everything right. You’ve crafted an impressive email campaign and scheduled periodic messages to be sent out to your list of prospects. Trouble is, you don’t seem to be making much of an impact. What could be the problem? It might just be bad timing. When is the best time to send emails to…

Words to Avoid in an E-mail Campaign

It seems that everyday, more and more words are being added to the list of spammy words. If for some reason you have been lucky enough to avoid it until now, it is time for you to learn what to avoid because unfortunately it will happen to most of us someday. The most important things…

Best Practices for Testing Emails Part 2

Last time I wrote, I offered a few tips about experimenting with email campaigns.  This time around I want to give you some more general email testing tips. To avoid having your emails thrown in spam boxes, keep away from spam-like subject lines or emails.  Simple practices to avoid include writing excessive amounts of words in…

Best Practices for Testing Emails Part 1

When it comes to sending emails, I tend to look at it as performing experiments.  Although it is definitely easier to send email blasts and never evaluate the results of different email campaigns, your email programs will be a far better marketing tool if you take some time to analyze what works and what doesn’t….

Challenges with Email Design

Today has been full of email design challenges for me. I’m working on both internal emails and a project for a client in which I’m struggling to ensure that messages render correctly in various email clients. This is a problem many marketers face. Unfortunately, HTML is not a totally universal language and some programs render…

The Dos and Don’ts of Purchasing Lists vs. Renting Lists

Tamara over at the BeRelevant! Email marketing blog was a woman after my own heart when she wrote a post this week that advices marketers not to purchase lists. At Pardot, we’ve always shared this sentiment – in fact, it is actually against our Terms of Use to send blasts to purchased lists through our system…