Finding Untapped Revenue in Your Database

We are happy to post Jep Castelein’s (perhaps better known as LeadSloth) presentation Lead Nurturing from Elevate 2010, the Pardot users conference. Jep is a leading marketing automation consultant is an expert on drip marketing, lead scoring, and other aspects of demand generation. Enjoy! Video Slides Finding Untapped Revenue in Your Database View more presentations from…

How Pardot Uses Pardot: Keeping up with the Pardashians

In case you missed my presentation at Elevate 2010, the first annual Pardot users conference, I have posted the video and slides below. The presentation covers how we use our own solution to: Use activity data to triage or assign leads quickly Reignite leads with lead nurturing Mine social media for lead generation opportunities Measure…

Pardot’s First Conference in the Books

Elevate 2010 (Pardot’s first annual users conference) is in the books! Thanks so much to everyone who helped make it a great event! When planning, we were originally aiming for 70 client attendees. This was our first event and let’s face it, Atlanta is pretty far from our major client clusters in California, Boston, Toronto,…