Creating a Drip Program

There are three items that you will need to have before creating a drip program. The logic behind your drip program. Whether you are using a drip program to nurture new leads or to re-engage old prospects, you will need to think through the logic behind the process. Do you want to send an email…

Drip Programs (Lead Nurturing)

Concept Drip Programs (also known as lead nurturing programs) are also located in the Automation section. Drip Marketing allows correspondence to be sent to the prospects on a specific list at specific intervals based on time or prospect activities. Use drip programs for ongoing marketing campaigns and to nurture leads that may not be sales-ready….

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