How Pardot Sales Uses Pardot: 6 Quotes from Our Own Reps [SlideShare]

We’ve said it many times: marketing automation isn’t just for marketers — it also greatly benefits your sales team. And now we’re going straight to the experts to explain how: our own sales reps. Our sales team doesn’t just sell Pardot, they’re also expert users of their own product. So we’ve compiled some of their…

4 SEO Terms to Stop Running Away From [Worksheet]

Search Engine Optimization. For the somewhat-less-than-technically-inclined among us, it can sound a little intimidating. But if you tune out and start daydreaming the minute that someone brings up the concept of “spiders” crawling your website (interesting mental image, I know) and assume it’s a topic better left to your engineering department, your marketing will suffer….

3 Great Resources to Help Boost Your Lead Gen Efforts

So you have a great product, a talented marketing team, and a collection of valuable content to entice your prospects, but you’re still not seeing the number of conversions that you’d hoped for. What’s the point of having all of these great marketing assets if they’re not going to drive leads, and ultimately, revenue? Sound familiar?…

Personalization — Through Automation [INFOGRAPHIC]

It sounds counterintuitive, doesn’t it? How can automation—which, by its very definition, seems impersonal—lead to a more personalized sales process? But the answer is simple: it’s all in the data. Data provides marketers and sales reps with insight into a buyer’s specific interests, needs, and stage of the sales cycle, allowing them to create a customized, 1:1…

Event Marketing + Marketing Automation: Best Practices from GBTA

Last week we had a very special guest for our Pardot webinar series: Ed Barrett – VP of Membership and Marketing at GBTA, a leader in travel management and long-time Pardot customer. In this half-hour webinar, Barrett (accompanied by Pardot’s own Sangram Vajre) explained how marketing automation has helped GBTA increase event registration by 20%—and he definitely left…

Pardot 101: The Basics

If you aren’t exactly sure where to begin with Pardot, we’ve listed out the basics here. Now you can route through our modules and break it down to get started! We will start with the items listed in the left-hand navigation of your Pardot account. The Basic Items Dashboard The dashboard shows the latest features…