Personalization — Through Automation [INFOGRAPHIC]

It sounds counterintuitive, doesn’t it? How can automation—which, by its very definition, seems impersonal—lead to a more personalized sales process? But the answer is simple: it’s all in the data. Data provides marketers and sales reps with insight into a buyer’s specific interests, needs, and stage of the sales cycle, allowing them to create a customized, 1:1…

Pardot’s Favorite Business & News Blogs

As we near the end of our Favorite Blogs series, we’re ready to talk about some of our top business and news blogs. These are blogs that cover the realms of small business, venture capital, and business management — and while not directly related to marketing, they are valuable resources for professionals working in any…

6 Tips for Effective Landing Page Copy

With the introduction of our new landing page builder, it’s easier than ever for you to design attractive landing pages. However, you still need effective copy to make those snazzy new templates effective. When it comes to landing pages, looks are certainly not everything. Even if you have a beautiful, eye-catching template with every element…

6 Steps to Successful Forms (with Examples!)

One question our team is continually asked is how to optimize web forms. What’s the best structure for forms? How long should they be? How many fields should be included? Answers to these questions vary depending on intent and context, but there are general guidelines that you can follow to make sure you are optimizing…