Empower ad sales and marketing teams with powerful insights on advertiser engagement. Build relationships with advertisers digitally across multiple channels through personalized journeys.
Agencies & Advertising
Generate prospective client interest with personalized digital marketing campaigns, and empower marketing and sales teams with engagement insights to sign more clients and grow existing client relationships.
Sports & Entertainment
Acquire new and grow existing customer relationships across corporate partnerships, sponsorships, events, and ticket sales with personalized, relevant, and timely sales and marketing engagements.
Broadcast & Film
Execute targeted marketing campaigns to potential advertisers. Leverage engagement insights and analytics to help your sales and marketing teams to close more deals and grow relationships.
Keep your pipeline fully stocked with a steady flow of high-quality leads.
Deliver personalization at every touch point to improve the buyer journey.
Targeted Nurture Campaigns
Intelligent lead nurturing that adapts to your audience based on who they are and what they care about.
Align sales and marketing to reach the right leads at the right time.
Insight ROI Reporting
Get a clear view of marketing ROI and impact on sales revenue.
Create a personalized buying experience for every key account.
Engage and Attract Advertisers
Capture the attention of advertisers with personalized, relevant content by providing a unique customer experience that addresses the advertiser’s specific needs. Leverage Salesforce Pardot to understand behaviors and buying signals at every point of the customer journey.
- With Engagement Studio, build personalized journeys with targeted campaigns for the advertisers that matter to you.
- Use Pardot’s intuitive email builder to create beautiful emails tailored for your audience.
- Deliver the most relevant information for each client using Dynamic Content.
Align Sales and Marketing
Nurture leads across every stage of the customer journey by ensuring that your sales and marketing team are aligned on one holistic platform. Enable your sales and marketing team to find and nurture leads, close more deals, and maximize ROI.
- Your sales team gets real-time alerts, so they can know exactly when to reach out.
- Einstein artificial intelligence shows whether the leads are qualified and when they’re ready to advance their relationship.
- Get a single view of all of your data and streamline reporting on a single platform.
Optimize Marketing ROI
Equip sales with the insights they need to close more deals. Because Pardot is tracking all of your advertisers’ interactions and campaigns in Salesforce, you get detailed ROI and engagement reporting to continuously optimize and improve your client experience.
- Identify successful marketing campaigns and channels at every touch point.
- Dig into marketing ROI with multi-touch attribution reporting to get data driven insights about which campaigns are most effective at each stage of the buyer’s journey.
- Improved business predictability, by tracking engagement and results.
"Pardot has truly allowed our team to be responsive and targeted with our marketing campaigns. We are able to follow the path to conversion for our prospects, allowing us to understand and ramp up our efforts quickly in the places that matter the most."
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B2B Marketing Analytics
Maximize marketing and sales efforts with advanced marketing analytics.
Sell smarter with Salesforce Engage, marketing automation for sales.