Marketing Automation for Media

Media Marketing on the World's #1 CRM

Media customers and buyers are more connected than ever - demanding new, engaging ways to interact. To remain competitive with the shift in customer expectations, media marketers must change how they do business to keep up with the latest trends.

Pardot helps you market and sell smarter by leveraging data-driven insights to deliver the right message, to the right prospect, at the right time - and then use these insights to create a personalized, coordinated customer journey across all marketing and sales touchpoints.

  • Engage and Attract Advertisers
  • Align Sales and Marketing
  • Optimize Marketing ROI

Market & Sell Smarter

Create a connected customer journey and engage clients in new ways.

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Key Use Cases

Publishing

Empower ad sales and marketing teams with powerful insights on advertiser engagement. Build relationships with advertisers digitally across multiple channels through personalized journeys.

Agencies & Advertising

Generate prospective client interest with personalized digital marketing campaigns, and empower marketing and sales teams with engagement insights to sign more clients and grow existing client relationships.

Sports & Entertainment

Acquire new and grow existing customer relationships across corporate partnerships, sponsorships, events, and ticket sales with personalized, relevant, and timely sales and marketing engagements.

Broadcast & Film

Execute targeted marketing campaigns to potential advertisers. Leverage engagement insights and analytics to help your sales and marketing teams to close more deals and grow relationships.

Pardot for Media Capabilities

Lead Generation

Keep your pipeline fully stocked with a steady flow of high-quality leads.

Personalized Content

Deliver personalization at every touch point to improve the buyer journey.

Targeted Nurture Campaigns

Intelligent lead nurturing that adapts to your audience based on who they are and what they care about.

Sales Intelligence

Align sales and marketing to reach the right leads at the right time.

Insight ROI Reporting

Get a clear view of marketing ROI and impact on sales revenue.

Account-Based Marketing

Create a personalized buying experience for every key account.

Engage and Attract Advertisers

Capture the attention of advertisers with personalized, relevant content by providing a unique customer experience that addresses the advertiser’s specific needs. Leverage Salesforce Pardot to understand behaviors and buying signals at every point of the customer journey.
  • With Engagement Studio, build personalized journeys with targeted campaigns for the advertisers that matter to you.
  • Use Pardot’s intuitive email builder to create beautiful emails tailored for your audience.
  • Deliver the most relevant information for each client using Dynamic Content.
The B2B Marketer's Guide to ABM

Align Sales and Marketing

Nurture leads across every stage of the customer journey by ensuring that your sales and marketing team are aligned on one holistic platform. Enable your sales and marketing team to find and nurture leads, close more deals, and maximize ROI.
  • Your sales team gets real-time alerts, so they can know exactly when to reach out.
  • Einstein artificial intelligence shows whether the leads are qualified and when they’re ready to advance their relationship.
  • Get a single view of all of your data and streamline reporting on a single platform.
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Optimize Marketing ROI

Equip sales with the insights they need to close more deals. Because Pardot is tracking all of your advertisers’ interactions and campaigns in Salesforce, you get detailed ROI and engagement reporting to continuously optimize and improve your client experience.
  • Identify successful marketing campaigns and channels at every touch point.
  • Dig into marketing ROI with multi-touch attribution reporting to get data driven insights about which campaigns are most effective at each stage of the buyer’s journey.
  • Improved business predictability, by tracking engagement and results.
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Trailblazers Succeed with Pardot



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B2B Marketing Analytics

Maximize marketing and sales efforts with advanced marketing analytics.

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Sell smarter with Salesforce Engage, marketing automation for sales.

Ready to see how marketing automation can help you grow at record speeds?
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Need help?No problem. Chat with our sales experts or call us at 1-800-667-6389.