Powerful Marketing for Manufacturing

Manufacturing Marketing on the World’s #1 CRM

Manufacturing customers and buyers are more connected than ever – demanding new, engaging ways to interact. To remain competitive with the shift in customer expectations, manufacturers must change how they market.

Pardot helps market and sell smarter by leveraging data-driven insights to deliver the right message, to the right prospect, at the right time - and then use these insights to create a personalized, coordinated customer journey across all marketing and sales touchpoints.

Personalize Customer and Partner Digital Journeys

Grow Revenue with Automation

Gain Real-Time Insights

Key Use Cases

Improve Marketing Inquiries Conversion

Capture and pass leads to the right direct sellers and channel partners in real-time with powerful engagement insights.

Supercharge Tradeshow Marketing

Streamline lead capture, post event follow up, and track ROI for all marketing events.

Connect B2B Commerce Marketing

Automate sales & marketing actions as customers engage with your e-commerce site.

Automate Quote & Bid Communication Process

Drive quote conversions through automated reminders for outstanding quotes.

Maximize Service Agreement Revenue

Notify your customers & sales teams to upcoming service agreement renewal dates to drive retention & upsells.

Streamline Channel Partner Education

Onboard and stay top of mind with indirect sales teams & distributors.

Pardot for Manufacturing Capabilities

Lead Generation

Keep your pipeline fully stocked with a steady flow of high-quality leads.

Personalized Content

Deliver personalization at every touch point to improve the buyer journey.

Targeted Nurture Campaigns

Intelligent lead nurturing that adapts to your audience based on who they are and what they do.

Sales Intelligence

Enable sales to reach the right leads at the right time.

Insightful ROI Reporting

Get a clear view of marketing ROI and impact on sales revenue.

Account-Based Marketing

Create more personal interactions with every key account.

Personalize Customer and Partner Digital Journeys

Acquire more customers and stay top of mind with distributors with personalized, digital journeys. Leverage Salesforce Pardot to find and capture leads digitally, stay top of mind with channel partners, and automate lead capture and follow up at events.

Target accounts and prospects with personalized ads on digital and social sites
Onboard and educate new partners about products and offerings
Create mobile-optimized forms for appointment check in's or lead capture at trade shows

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Grow Revenue with Automation

Increase rep productivity and customer touch-points with automation rules. Help sales prioritize and engage the right customers at the right time leveraging AI-based scoring, automated quote follow ups, and customer notifications for expiring service agreements.

Use Artificial Intelligence to score and grade leads based on propensity to buy
Automatically inform prospects and reps when a quote has not been in closed
Create automations that remind customers of upcoming service agreements about to expire

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Gain Real-Time INsights

Understand marketing insights from click to close. Because Pardot is tracking all of your campaigns in Salesforce, you get detailed ROI and engagement reporting to continuously optimize and improve campaign and channel performance.