Key Use Cases
Improve Marketing Inquiries Conversion

Capture and pass leads to the right direct sellers and channel partners in real-time with powerful engagement insights.

Supercharge Tradeshow Marketing

Streamline lead capture, post event follow up, and track ROI for all marketing events.

Connect B2B Commerce Marketing

Automate sales & marketing actions as customers engage with your e-commerce site.

Automate Quote & Bid Communication Process

Drive quote conversions through automated reminders for outstanding quotes.

Maximize Service Agreement Revenue

Notify your customers & sales teams to upcoming service agreement renewal dates to drive retention & upsells.

Streamline Channel Partner Education

Onboard and stay top of mind with indirect sales teams & distributors.

Pardot for Manufacturing Capabilities
Lead Generation

Keep your pipeline fully stocked with a steady flow of high-quality leads.

Personalized Content

Deliver personalization at every touch point to improve the buyer journey.

Targeted Nurture Campaigns

Intelligent lead nurturing that adapts to your audience based on who they are and what they do.

Sales Intelligence

Enable sales to reach the right leads at the right time.

Insightful ROI Reporting

Get a clear view of marketing ROI and impact on sales revenue.

Account-Based Marketing

Create more personal interactions with every key account.

Personalize Customer and Partner Digital Journeys

Acquire more customers and stay top of mind with distributors with personalized, digital journeys. Leverage Salesforce Pardot to find and capture leads digitally, stay top of mind with channel partners, and automate lead capture and follow up at events.

  • Target accounts and prospects with personalized ads on digital and social sites
  • Onboard and educate new partners about products and offerings
  • Create mobile-optimized forms for appointment check in's or lead capture at trade shows
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Grow Revenue with Automation

Increase rep productivity and customer touch-points with automation rules. Help sales prioritize and engage the right customers at the right time leveraging AI-based scoring, automated quote follow ups, and customer notifications for expiring service agreements.

  • Use Artificial Intelligence to score and grade leads based on propensity to buy
  • Automatically inform prospects and reps when a quote has not been in closed
  • Create automations that remind customers of upcoming service agreements about to expire
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Gain Real-Time INsights

Understand marketing insights from click to close. Because Pardot is tracking all of your campaigns in Salesforce, you get detailed ROI and engagement reporting to continuously optimize and improve campaign and channel performance.

  • Improved business predictability, by tracking engagement and results
  • Track which marketing campaigns are influencing top accounts to close
  • Identify successful marketing campaigns and channels at every touch point
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Trailblazers Succeed with Pardot
"There’s an opportunity within the organization to really blur the lines between marketing and sales. Pardot is absolutely helping us do that."
Robert Homes, Vice President of Marketing and Sales, Stanley Black & Decker

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"Sales and Marketing alignment is critical for marketing success. Pardot and Sales Cloud are at the heart of that strategy."
Eva Martin, Director, Marketing Program Management, Metso

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Show prices in:
Fuel growth with smarter marketing automation
/month/up to 10,000 contacts billed annually Contact Sales
Dive deeper with marketing automation and analytics
/month/up to 10,000 contacts billed annually Contact Sales
Power innovation with artificial intelligence and analytics
/month/up to 10,000 contacts billed annually Contact Sales
Enterprise ready features with predictive analytics and support
/month/up to 75,000 contacts billed annually Watch Demo
Explore Solutions
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