Empower sales and marketing with powerful insights on HCP engagement. Build relationships digitally with various personas and across multiple channels through personalized journeys.
Physician Referral Management
Empower your physician liaison team with key marketing insights into physician engagement, and increase referral volume by educating your physician community with relevant, automated content.
Acquire more employer accounts while empowering your business development and marketing teams to stay top of mind with broker communities and provider networks through personalized, multichannel digital journeys.
Keep your pipeline fully stocked with a steady flow of high-quality leads.
Deliver personalization at every touch point to improve the buyer journey.
Targeted Nurture Campaigns
Intelligent lead nurturing that adapts to your audience based on who they are and what they do.
Enable sales to reach the right leads at the right time.
Insightful ROI Reporting
Get a clear view of marketing ROI and impact on sales revenue.
Create more personal interactions with every key account.
Target key healthcare professionals
Identify and prioritize the healthcare professionals that provide the greatest revenue opportunity. Use advanced analytics and built in AI to focus on providers with the highest propensity to buy.
- As you plan your campaigns, create lists of target audiences sorted by your chosen criteria.
- Einstein artificial intelligence shows whether the leads are qualified and when they’re ready to advance their relationship.
- Easily build customized lead capture forms to gather the data that matters to you.
Educate and nurture strategic relationships
Engage healthcare professionals with personalized, relevant content across multiple channels. Add them to targeted email nurture programs, helping reps to educate providers and stay top of mind.
- With Engagement Studio, build personalized journeys with targeted campaigns for the providers that matter to you.
- Use Pardot’s intuitive email builder to create beautiful emails tailored for your audience.
- Deliver the most relevant information for each client using Dynamic Content.
Grow your business
Maximize marketing & sales productivity through data driven insights. Because Pardot tracks every healthcare professional interaction with your digital assets and because all of this information lives in Salesforce, you get detailed ROI and engagement reporting. This continuously improves your client experience and drives up conversion rates.
- Your sales team gets real-time alerts, so they can know exactly when to reach out.
- Get a holistic view of how campaigns are performing with custom built dashboards.
- Dig into marketing ROI with multi-touch attribution reporting to get data driven insights about which campaigns are most effective at each stage of the buyer’s journey.
"Pardot powers our Marketing – from lead generation, lead nurturing, customer engagement, email reporting – it’s all in one place."
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"Salesforce has been a partner in redesigning how our sales, service, and marketing teams work together to improve the customer experience."
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B2B Marketing Analytics
Maximize marketing and sales efforts with advanced marketing analytics.
Sell smarter with Salesforce Engage, marketing automation for sales.