Finally understand what’s working — and what needs some work.
Watch a one-minute overview to learn how Pardot can help you find & nurture leads, close more deals, and maximize ROI.
Measure and track campaign performance, and draw insights based on your data.
- Tie your individual closed leads back to marketing efforts
- Analyze campaign success by channel and initiative
- Connect your marketing efforts to your sales data
Understand how to move customers from click to close.
- Check the health of your funnel at a glance
- Identify where opportunities are getting stuck
- Adapt marketing efforts to close deals more quickly
Advanced Email Reporting
Email insight that goes beyond the click.
- Send smarter with SPAM analysis and rendering previews
- Visual engagement reporting reveals what captures attention
- Basic metrics like clicks, opens, and more are always available
Connect Your Favorite Tools
Understand how all of your channels work together to generate leads and accelerate pipeline.
- Tie programs like webinars and live events to revenue
- See how individual customers interact with your videos, social media, and more
- Instantly analyze the true value of your Google AdWords campaigns