B2B Marketing Automation
Pardot is smarter marketing automation on the world's #1 CRM
Pardot provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.
Generate more leads and move them quickly through the pipeline
Engage buyers on their terms with dynamic, personalized campaigns
Understand each step from click to close, capturing true marketing ROI
BUILD. VISUALIZE. IMPROVE.
Ready to see how marketing automation can help you grow at record speeds?
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B2B Marketing Automation Features
Build
Build intelligent, data-driven programs that generate new leads and speed up your sales cycle - all while allowing customers to forge their own path to purchase.
Create the exact customer experience you want within one powerful and flexible builder
Easily build dynamic, multifaceted campaigns by making simple decisions at each step
Turn sales data into marketing action by triggering campaign activity off of CRM data
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Visualize
Visually map out and test every asset and every touch point in your program to better understand the customer experience.
Experience your marketing workflows the way your customers will with visual testing
Find and fix gaps in your campaign logic — prior to launch
Feel confident upon launching that your campaign will perform
Take a Guided Tour
Improve
Surface insights right within your canvas to better understand campaign performance and adapt quickly
The exact success metrics you need, layered directly on your canvas for a quick glimpse at campaign health
Spend less time jumping around between reports and more time making improvements
Drill down to learn more about individual asset performance, right in the canvas
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Trailblazers succeed with Pardot.
"There’s an opportunity within the organization to really blur the lines between marketing and sales. Pardot is absolutely helping us do that."
Robert Holmes, Vice President of Marketing and Sales, Mac Tools
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Show prices in:
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Fuel growth with smarter marketing automation
$1,250
£1,000
€1,250
12,500kr
$1,750
¥150,000
/month/up to 10,000 contacts billed annually
Contact Sales
Dive deeper with marketing automation and analytics
$2,500
£2,000
€2,500
30,000kr
$3,500
¥300,000
/month/up to 10,000 contacts billed annually
Contact Sales
Power innovation with artificial intelligence and analytics
$4,000
£3,200
€4,000
40,000kr
$5,600
¥480,000
/month/up to 10,000 contacts billed annually
Contact Sales
Enterprise ready features with predictive analytics and support
$15,000
£12,000
€15,000
150,000kr
$21,000
¥1,800,000
/month/up to 75,000 contacts billed annually
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B2B Marketing Analytics
Maximize marketing and sales efforts with advanced marketing analytics.
Salesforce Engage
Sell smarter with Salesforce Engage, marketing automation for sales.