B2B Marketing Automation

Build

Build intelligent, data-driven programs that generate new leads and speed up your sales cycle - all while allowing customers to forge their own path to purchase.

• Create the exact customer experience you want within one powerful and flexible builder
• Easily build dynamic, multifaceted campaigns by making simple decisions at each step
• Turn sales data into marketing action by triggering campaign activity off of CRM data

"48% of marketers are struggling to personalize customer interactions."

Visualize

Visually map out and test every asset and every touch point in your program to better understand the customer experience.

• Experience your marketing workflows the way your customers will with visual testing
• Find and fix gaps in your campaign logic — prior to launch
• Feel confident upon launching that your campaign will perform

"Two-thirds of B2B buyers report that it takes 1 - 6 months to make a major purchase, and 83% indicate that they have a more positive sales experience when vendor interactions are relevant and contextual."

Improve

Surface insights right within your canvas to better understand campaign performance and adapt quickly

• The exact success metrics you need, layered directly on your canvas for a quick glimpse at campaign health
• Spend less time jumping around between reports and more time making improvements
• Drill down to learn more about individual asset performance, right in the canvas

"Organizations with tightly-aligned sales and marketing have 36% higher customer retention rates and achieved 38% higher sales win rates."

Trailblazers succeed with Pardot.

"There’s an opportunity within the organization to really blur the lines between marketing and sales. Pardot is absolutely helping us do that."