B2B Marketing Automation

Build

Build intelligent, data-driven programs that generate new leads and speed up your sales cycle - all while allowing customers to forge their own path to purchase.

• Create the exact customer experience you want within one powerful and flexible builder
• Easily build dynamic, multifaceted campaigns by making simple decisions at each step
• Turn sales data into marketing action by triggering campaign activity off of CRM data

Visualize

Visually map out and test every asset and every touch point in your program to better understand the customer experience.

• Experience your marketing workflows the way your customers will with visual testing
• Find and fix gaps in your campaign logic — prior to launch
• Feel confident upon launching that your campaign will perform

Improve

Surface insights right within your canvas to better understand campaign performance and adapt quickly

• The exact success metrics you need, layered directly on your canvas for a quick glimpse at campaign health
• Spend less time jumping around between reports and more time making improvements
• Drill down to learn more about individual asset performance, right in the canvas

Trailblazers succeed with Pardot.

"There’s an opportunity within the organization to really blur the lines between marketing and sales. Pardot is absolutely helping us do that."