B2B Marketing Automation

Pardot is smarter marketing automation on the world's #1 CRM

Pardot provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

  • Generate more leads and move them quickly through the pipeline
  • Engage buyers on their terms with dynamic, personalized campaigns
  • Understand each step from click to close, capturing true marketing ROI

BUILD. VISUALIZE. IMPROVE.

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Build

Build intelligent, data-driven programs that generate new leads and speed up your sales cycle - all while allowing customers to forge their own path to purchase.

  • Create the exact customer experience you want within one powerful and flexible builder
  • Easily build dynamic, multifaceted campaigns by making simple decisions at each step
  • Turn sales data into marketing action by triggering campaign activity off of CRM data
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Visualize

Visually map out and test every asset and every touch point in your program to better understand the customer experience.

  • Experience your marketing workflows the way your customers will with visual testing
  • Find and fix gaps in your campaign logic — prior to launch
  • Feel confident upon launching that your campaign will perform
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Improve

Surface insights right within your canvas to better understand campaign performance and adapt quickly

  • The exact success metrics you need, layered directly on your canvas for a quick glimpse at campaign health
  • Spend less time jumping around between reports and more time making improvements
  • Drill down to learn more about individual asset performance, right in the canvas
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Trailblazers succeed with Pardot.

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Growth

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Explore Solutions

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Maximize marketing and sales efforts with advanced marketing analytics.

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Sell smarter with Salesforce Engage, marketing automation for sales.

Ready to see how marketing automation can help you grow at record speeds?
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Need help?No problem. Chat with our sales experts or call us at 1-800-667-6389.