B2B Marketing Automation Features
Build intelligent, data-driven programs that generate new leads and speed up your sales cycle - all while allowing customers to forge their own path to purchase.
- Create the exact customer experience you want within one powerful and flexible builder
- Easily build dynamic, multifaceted campaigns by making simple decisions at each step
- Turn sales data into marketing action by triggering campaign activity off of CRM data
Visually map out and test every asset and every touch point in your program to better understand the customer experience.
- Experience your marketing workflows the way your customers will with visual testing
- Find and fix gaps in your campaign logic — prior to launch
- Feel confident upon launching that your campaign will perform
Surface insights right within your canvas to better understand campaign performance and adapt quickly
- The exact success metrics you need, layered directly on your canvas for a quick glimpse at campaign health
- Spend less time jumping around between reports and more time making improvements
- Drill down to learn more about individual asset performance, right in the canvas
B2B Marketing Analytics
Maximize marketing and sales efforts with advanced marketing analytics.
Sell smarter with Salesforce Engage, marketing automation for sales.