B2B Marketing Automation

Pardot B2B Marketing Automation for Marketers

Build. Visualize. Improve. – one central canvas to power smarter marketing programs. Pardot provides a full suite of tools that help marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

  • Generate more leads and move them quickly through the pipeline
  • Engage buyers on their terms with dynamic, personalized campaigns
  • Understand each step from click to close, capturing true marketing ROI

Get a Demo Take a Guided Tour

Watch a one-minute overview to learn how Pardot can help you find & nurture leads, close more deals, and maximize ROI.

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"48% of marketers are struggling to personalize customer interactions."
-Forrester Research

Build intelligent, data-driven programs that generate new leads and speed up your sales cycle — all while allowing customers to forge their own path to purchase.

  • Create the exact customer experience you want within one powerful and flexible builder
  • Easily build dynamic, multifaceted campaigns by making simple decisions at each step
  • Turn sales data into marketing action by triggering campaign activity off of CRM data
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"Two-thirds of B2B buyers report that it takes 1 - 6 months to make a major purchase, and 83% indicate that they have a more positive sales experience when vendor interactions are relevant and contextual."

Visually map out and test every asset and every touch point in your program to better understand the customer experience.

  • Experience your marketing workflows the way your customers will with visual testing
  • Find and fix gaps in your campaign logic — prior to launch
  • Feel confident upon launching that your campaign will perform
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"Organizations with tightly-aligned sales and marketing have 36% higher customer retention rates and achieved 38% higher sales win rates."

Surface insights right within your canvas to better understand campaign performance and adapt quickly

  • The exact success metrics you need, layered directly on your canvas for a quick glimpse at campaign health
  • Spend less time jumping around between reports and more time making improvements
  • Drill down to learn more about individual asset performance, right in the canvas
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Xirrus WiFi

"Pardot is critical to our marketing and sales teams. We simply cannot be competitive without our partnership with Salesforce."
-Carrie Krinock, Director, Marketing Communications, Xirrus WiFi

  • a record-breaking 20% YoY revenue growth at Xirrus in 2015
  • 420,000 emails sent and 12,000 page conversions in 2015 alone
  • Working with a leaner staff (went from 9 to 7) and launching more campaigns (no nurtures before, now 5 fully baked and functional nurtures)
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Fireclay Tile

"Salesforce helps us take advantage of every opportunity to build a closer relationship."
-Eric Edelson, CEO, Fireclay Tile

  • Increased leads by 400%
  • Relied on Pardot lead nurturing and scoring to attract new customers
  • Achieved a Net Promoter Score of +89
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Features of B2B Marketing Automation

Effortless Email Marketing

Create beautiful email campaigns that deliver.

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Smarter Lead Generation

Keep your pipeline fully stocked with a steady flow of high-quality leads.

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Streamlined Lead Management

Increase engagement and sell faster by reaching the right customers at the right time.

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Insightful ROI Reporting

Finally understand what’s working — and what needs some work.

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Seamless Sales Alignment

When marketing and sales are in sync, you can sell more effectively.

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Per Month
Contact Sales


Per Month
Contact Sales


Per Month
Contact Sales
Prices are for up to 10,000 contacts. All plans bill annually.