B2B Marketing Automation

Pardot is smarter marketing automation on the world's #1 CRM

Pardot provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

  • Generate more leads and move them quickly through the pipeline
  • Engage buyers on their terms with dynamic, personalized campaigns
  • Understand each step from click to close, capturing true marketing ROI


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Build intelligent, data-driven programs that generate new leads and speed up your sales cycle - all while allowing customers to forge their own path to purchase.

  • Create the exact customer experience you want within one powerful and flexible builder
  • Easily build dynamic, multifaceted campaigns by making simple decisions at each step
  • Turn sales data into marketing action by triggering campaign activity off of CRM data
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Visually map out and test every asset and every touch point in your program to better understand the customer experience.

  • Experience your marketing workflows the way your customers will with visual testing
  • Find and fix gaps in your campaign logic — prior to launch
  • Feel confident upon launching that your campaign will perform
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Surface insights right within your canvas to better understand campaign performance and adapt quickly

  • The exact success metrics you need, layered directly on your canvas for a quick glimpse at campaign health
  • Spend less time jumping around between reports and more time making improvements
  • Drill down to learn more about individual asset performance, right in the canvas
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Trailblazers succeed with Pardot.

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Explore Solutions

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Maximize marketing and sales efforts with advanced marketing analytics.

Salesforce Engage

Sell smarter with Salesforce Engage, marketing automation for sales.

Ready to see how marketing automation can help you grow at record speeds?
Request a personalized demo today!
Need help?No problem. Chat with our sales experts or call us at 1-800-667-6389.