B2B Marketing Automation

Pardot B2B Marketing Automation for Marketers

Build. Visualize. Improve. – one central canvas to power smarter marketing programs. Pardot provides a full suite of tools that help marketers create meaningful connections, generate more pipeline, and empower sales to close more deals.

  • Generate more leads and move them quickly through the pipeline
  • Engage buyers on their terms with dynamic, personalized campaigns
  • Understand each step from click to close, capturing true marketing ROI

Get a Demo Take a Guided Tour

Watch a one-minute overview to learn how Pardot can help you find & nurture leads, close more deals, and maximize ROI.

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Build

"48% of marketers are struggling to personalize customer interactions."
-Forrester Research

Build intelligent, data-driven programs that generate new leads and speed up your sales cycle — all while allowing customers to forge their own path to purchase.

  • Create the exact customer experience you want within one powerful and flexible builder
  • Easily build dynamic, multifaceted campaigns by making simple decisions at each step
  • Turn sales data into marketing action by triggering campaign activity off of CRM data
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Visualize

"Two-thirds of B2B buyers report that it takes 1 - 6 months to make a major purchase, and 83% indicate that they have a more positive sales experience when vendor interactions are relevant and contextual."
-IDC

Visually map out and test every asset and every touch point in your program to better understand the customer experience.

  • Experience your marketing workflows the way your customers will with visual testing
  • Find and fix gaps in your campaign logic — prior to launch
  • Feel confident upon launching that your campaign will perform
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Improve

"Organizations with tightly-aligned sales and marketing have 36% higher customer retention rates and achieved 38% higher sales win rates."
-SiriusDecisions

Surface insights right within your canvas to better understand campaign performance and adapt quickly

  • The exact success metrics you need, layered directly on your canvas for a quick glimpse at campaign health
  • Spend less time jumping around between reports and more time making improvements
  • Drill down to learn more about individual asset performance, right in the canvas
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Xirrus WiFi

"Pardot is critical to our marketing and sales teams. We simply cannot be competitive without our partnership with Salesforce."
-Carrie Krinock, Director, Marketing Communications, Xirrus WiFi

  • a record-breaking 20% YoY revenue growth at Xirrus in 2015
  • 420,000 emails sent and 12,000 page conversions in 2015 alone
  • Working with a leaner staff (went from 9 to 7) and launching more campaigns (no nurtures before, now 5 fully baked and functional nurtures)
Read Case Study ›

Fireclay Tile

"Salesforce helps us take advantage of every opportunity to build a closer relationship."
-Eric Edelson, CEO, Fireclay Tile

  • Increased leads by 400%
  • Relied on Pardot lead nurturing and scoring to attract new customers
  • Achieved a Net Promoter Score of +89
Read Case Study ›

Features of B2B Marketing Automation

Effortless Email Marketing

Create beautiful email campaigns that deliver.

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Smarter Lead Generation

Keep your pipeline fully stocked with a steady flow of high-quality leads.

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Streamlined Lead Management

Increase engagement and sell faster by reaching the right customers at the right time.

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Insightful ROI Reporting

Finally understand what’s working — and what needs some work.

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Seamless Sales Alignment

When marketing and sales are in sync, you can sell more effectively.

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Standard

$1,000
Per Month
Contact Sales

Pro

$2,000
Per Month
Contact Sales

Ultimate

$3,000
Per Month
Contact Sales
Prices are for up to 10,000 contacts. All plans bill annually.