B2B Marketing Analytics Features
Customizable Dashboards

Start with a full-funnel view of your business out of the box and run reports on day one.

Create Custom Views

Create granular views of your data and save as lenses to access in the future.

Instantly Share Insights

When marketing and sales are more in sync you can sell more effectively.

Connect Third Party Data

Get a single view of all of your data and streamline reporting on a single platform.

Analytics Mobile App

Access your data on-the-go and quickly share data-driven marketing decisions with your team.

Multi-Touch Attribution Dashboard

With first, even, and last touch attribution, marketers gain insights into which channels drive awareness, perform across all buying stages and help drive deals to close.


Build intelligent, data-driven programs that generate new leads and speed up your sales cycle - all while allowing customers to forge their own path to purchase.

  • Get out-of-the-box customizable dashboards.
  • Empower each member of your team with relevant data.
  • Break down data silos and see marketing’s effect on the bottom line.
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  • Create and save custom views of your data with lenses.
  • Understand how your prospects and customers are engaging.
  • Measure campaign effectiveness.
Take A Guided Tour


  • Connect to third party data sources.
  • Share key insights quickly.
  • Access your data anywhere with the mobile app.
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Trailblazers succeed with Pardot.

"There’s an opportunity within the organization to really blur the lines between marketing and sales. Pardot is absolutely helping us do that."
Robert Holmes, Vice President of Marketing and Sales, Mac Tools
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