B2B Marketing Analytics Features
Start with a full-funnel view of your business out of the box and run reports on day one.
Create Custom Views
Create granular views of your data and save as lenses to access in the future.
Instantly Share Insights
When marketing and sales are more in sync you can sell more effectively.
Connect Third Party Data
Get a single view of all of your data and streamline reporting on a single platform.
Analytics Mobile App
Access your data on-the-go and quickly share data-driven marketing decisions with your team.
Multi-Touch Attribution Dashboard
Gain insights into which channels drive awareness, perform across all buying stages and help drive deals to close.
Unlock Intelligent Insights
Uncover new marketing insights, attribute impact, and get AI-driven recommendations.
Quickly explore billions of data points with the world’s #1 trusted cloud platform.
Built for B2B MarketersGet started quickly with pre-built marketing KPIs and best practices, embedded where you work. You’ll be able to fully understand what has happened with all of your campaigns, why it happened, what will happen, what smart suggestions on what you should do next to intelligently maximize ROI at every stage of the funnel.
- Ability to understand marketing performance across all channels & tools - connectors to external tools, enhanced dashboards and stories with connector data
- Einstein Discovery for out-of-the-box AI
- Ready-to-use intelligent apps and dashboards
ConnectedDiscover insights and take action across all of your marketing, sales, and service data.
- Access 3rd party connectors and query billions of rows in seconds
- Centralize your 1st and 3rd party data with clicks not code
- Discover your marketing impact with customizable analytics
IntelligentLet your data tell a unique story about your business.
- Get answers to key business questions by analyzing millions of data combinations in minutes
- Customize attribution models with machine learning to meet the needs of your business
- Take action on AI powered insights to improve campaign effectiveness
- Predict factors that drive conversion and revenue with simple point and click interface
Enterprise ReadySecure your data on the world’s #1 trusted cloud platform.
- Use multi-layered protection and monitoring
- Access continuous upgrades 3x/year
- Ramp business users with native learning tools
B2B Marketing Analytics
B2B Marketing Analytics Plus
B2B Marketing Automation by Salesforce
Meet Pardot: Smarter marketing automation built on the world's #1 CRM platform.
Sell smarter with Salesforce Engage, marketing automation for sales.