B2B Marketing Analytics

Maximize marketing and sales efforts with advanced marketing analytics.

Explore your data, get insights into your marketing performance, and quickly take data-driven actions. B2B Marketing Analytics allows the data-driven marketer to:

  • Combine marketing and sales data in one place
  • Know your marketing campaign ROI and impact on sales revenue
  • Easily share insights with your team from anywhere

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Know Marketing's Impact on Revenue

View marketing and sales data in one place with out-of-the-box, customizable dashboards.


Explore Your Data

Deep dive into multiple data sources to intelligently improve campaign performance and marketing ROI.


Act on Your Insights

Share insights from any device and take data-driven actions as a team.


Features of B2B Marketing Analytics

Create smarter, more targeted marketing.



Advanced analytics for the data-driven marketer so you can easily measure and report on marketing’s impact on the business.

Know Marketing’s Impact to Revenue

"82% of B2Bs named revenue as one metric that was shared between marketing and sales."
-Harvard Business Review

  • Get out-of-the-box customizable dashboards.
  • Empower each member of your team with relevant data.
  • Break down data silos and see marketing’s effect on the bottom line.
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Explore Your Data

"Average website conversion for companies with defined processes is more than twice that of companies without."
-Aberdeen Essentials

  • Create and save custom views of your data with lenses.
  • Understand how your prospects and customers are engaging.
  • Measure campaign effectiveness.
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Act on Your Insights

"Customer journey analysis is now the most valuable conversion rate optimization method, coming in above A/B testing."

  • Connect to third party data sources.
  • Share key insights quickly.
  • Access your data anywhere with the mobile app.
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Wood MacKenzie

“A large part of our overall marketing strategy is uncovering why a prospect might choose to engage on one channel versus another or in one conversation versus another.”
-Phillip Ludgate, Director of Engagement and Automation, Wood MacKenzie

  • Saw a 23% increase in overall content uptake
  • Increased email open rates by 37%
  • Increased click-through-rates by 58%
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“Interpreting what is going on with the campaigns has become infinitely easier. You don’t have to study anymore.”
-Lauren Honyotski CRM Manager, ValPak

  • Saw $1,163,060 in retail revenue from marketing automation campaigns
  • Increased monthly lead generation 2x and website lead conversions by 30%
  • 10% increase in the number of sales appointments set
Read Case Study ›

Features of B2B Marketing Analytics

Out-of-the-box, customizable dashboards

Have a full funnel view of your business in one place and create role-based dashboards for your team members. Report on your pipeline, revenue, lead sources, campaign effectiveness and more.

Connect third party data sources

Get a single view of all of your data and streamline reporting on a single platform.

Save custom views of data

Drill in and create granular views of your data and save as lenses to access in the future.

Analytics Mobile App

Access your data from anywhere and quickly take data-driven actions with the B2B Marketing Analytics mobile app.

Share insights directly from B2B Marketing Analytics

Get insights and immediately share them with team members directly from inside B2B Marketing Analytics.

Get insight, explore your data, act on your analysis.

Get insight, explore your data, act on your analysis.

B2B Marketing Analytics provides advanced analytics for the data-driven marketer so you can easily measure and report on marketing’s impact on the business.

Per Month/Per 5 Users

Empower Sales to connect early, often and effectively with Salesforce Engage for Pardot.

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Prices are for up to 10,000 contacts. All plans bill annually.