Are your sales and marketing teams always at odds? Do the tensions between your reps and marketers resemble those between House Stark and House Lannister? If so, you’re not alone. Strife between these two teams is common, but that doesn’t mean it has to be permanent.
Modern marketing technologies like marketing automation have been designed to improve alignment between marketing and sales by automating lead qualification, lead nurturing, and reporting. With marketing passing along only qualified leads to sales reps, and sales reps not having to worry about losing leads who aren’t quite ready to buy, tensions between the two teams can be kept at a minimum.
Interested in learning more about how marketing automation can improve marketing and sales alignment? You’re in luck! We’re excited to introduce our newest white paper, “Your Guide to Marketing and Sales Alignment,” which will cover:
- how marketing automation can improve communication between your two teams
- the importance of deciding on unified metrics to measure success
- how to use lead nurturing to prevent leads from slipping through the cracks
- the benefits of using marketing automation for both sales and marketing teams
Ready to learn more? Grab a free copy of our white paper by clicking on the banner below!