Finally Understand Your Marketing

Accurate ROI and reporting are more necessary than ever as marketing departments are required to move faster, understand performance more fully, and budget with more accountability. Marketing automation gives marketers the ability to do all this and more! Let's take a look at how it works.

Happiness Happiness Happiness

About. ROI Reporting

It's time to fully understand what is happening with your marketing and accurate ROI reporting is the key. Advanced reporting helps you take your marketing to the next level in a number of ways. Here are a few.

  • Features

    Accelerated Sales Funnel

    Understanding exactly how leads move through your sales funnel allows you to optimize and streamline your funnel.

  • Features

    Sales/Marketing Alignment

    With more transparency in performance and accountability, your sales and marketing teams can be on the same page.

  • Features

    Increased Close Rate

    With an optimized sales process, you can significantly increase your sales close rates and drive more revenue.

  • Features

    Added Insight

    From what works in campaigns, to a prospect's lifecycle, ROI reporting adds insight and understanding across the board.

See ROI Reporting in Action!

Click here to see a video of pardot or request a demo.

Total access
to your marketing performance.
  • extra-features

    Prospect Tracking. Know exactly what your prospects are up to on your website with real-time prospect activity tracking.

  • extra-features

    Integrated Touchpoints. Have your entire web presence integrated into one interface with automation.

  • extra-features

    Campaign Performance. Know exactly how each marketing campaign performed with campaign reporting.

  • extra-features

    Prospect Lifecycle. Understand the length, complexity, and effectiveness of your sales funnel.

How It Works. An Overview

So how exactly is ROI calculated? It's easier than you think! Take a look at each stage of the process in the helpful graphic below.

A prospect clicks on a banner ad, reads a piece of your content, or otherwise finds their way to your website.

When a prospect lands on your site, they are tagged with the original source that drove them to your site.

As a prospect takes further activity on your site, their actions are tracked by the tag assigned to them.

All of this activity is compiled in an anonymous profile specific to that particular prospect.

Once a prospect converts and provides their name, all of the previously anonymous activity data is assigned to their profile.

The data attributed to a lead's profile includes their orignal touchpoint, allowing you to credit the correct campaign when the lead becomes a customer.

Assessment. Reporting

Not sure how to start scoring and grading your leads? This assessment will give you a better idea of what your ideal prospect looks like and how to qualify them.

How can I improve?

Resources. For Additional Insight

  • Team Member

    ROI of Automation
    White Paper

    Get the inside scoop on the ROI of automation with this full white paper.

  • Team Member

    Closed-Loop Reporting

    Understand how to close the loop on your reporting with this graphic.

  • Team Member

    ROI of Automation

    A visual overview of exactly how automation helps you understand your ROI.

  • Team Member

    Marketing Metrics

    A helpful webinar covering the basics of marketing metrics and which ones to track.

  • Four Steps to Uncovering Your True Marketing ROI

    July 5, 2012

    Reporting is one of the most important benefits of marketing automation and, according to our first quarter survey, also one of the most underutilized. January’s survey of B2B marketers found that 37% of marketers still do not measure marketing’s contribution to overall business success, despite....

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  • Marketing Automation: Have the RIGHT Data

    February 19, 2013

    Recent research by Princeton and Stanford University psychologists suggests that all of our obsessing over information actually reduces the quality of our decisions. The study, titled “On the Pursuit and Misuse of Useless Information,” indicates that making decisions is about having the right....

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  • How Closed-Loop ROI Reporting Works

    November 6, 2013

    With marketing automation, you can tie prospects back to the campaigns that originally created them, providing insight into individual campaign performance (and hopefully giving marketing a share of the glory). Even if the prospect did not convert on that first point of contact, tracking....

    Read more +

Learn More. Get Your Free White Paper

If you're looking for even more information on exactly how marketing automation provides insight into your marketing operations, check out the free white paper below.