B2B Marketing Resources

Trailblazers in B2B Marketing

Where’s the Proof? 5 Dashboards to Help You Justify Your Marketing ROI

Power ABM with AI: 5 Exclusive Strategies for Smarter Marketing

The Future of B2B Marketing: Achieving Success Through Alignment

Salesforce on Salesforce: How to Build a Killer Sales Activation Strategy

Operation ABM: Making Pardot and Salesforce Work for Your ABM Strategy

Extra Credit: 3 Marketing Strategies to Help Sales Close More Deals

Meet Salesforce Pardot: Marketing that Sales Teams Love

How to Build an A+ Marketing Strategy With Your Sales Team

Case Study: How Assurex Optimized the Customer Experience with Pardot

Why are Unified Audiences the Key to Digital Advertising in 2018?

Pardot Product Runway: Spring ’18 Release

5 Hot Tips for Warming Up Cold Leads

3 Steps to High-Quality Leads with Shareable Content

3 Secrets to Getting Started with Marketing Automation

Meet Salesforce Pardot: Marketing that Sales Teams Love

The Trailblazer’s Guide to Marketing that Sales Teams Love

7 Inspiring Email Templates

Pardot Product Runway: What’s New and Coming Soon

How to Effectively Connect Sales to Prospects

Let’s Get Engaged: The Sales and Marketing Love Story

Einstein ABM: Find New Prospects & Increase Engagement with Advertising Studio

Driving Alignment – 5 Steps to Living the Sales and Marketing Dream

How Financial Sales Leaders Can Increase Productivity and Revenue with Salesforce

Creating a Customer Journey: Marketing That Doesn’t End at a Sale

Next Level ABM: Elevating Your Account-Based Marketing Strategy with AI

Simple and Effective Account Based Marketing: Proven Strategies for Success in High Value Accounts

Creating a B2B Marketing and Sales Dream Team with Salesforce Engage

Introducing Einstein ABM: Bringing AI to Connected Sales and Marketing

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

The Renaissance of ABM: Refreshing the Customer Experience with AI

The 5 Elements of Account-Based Marketing Success

Putting ABM into Play: Implementing Pardot for Your ABM Strategy

Case Study: How a Manufacturing Company Increased Retention Rates with Pardot

Getting Started with Account Based Marketing: Targeting Your Audiences

The Secrets to Effective Lead Nurturing in Life Sciences, Part 2

Dust Off Your Email Database: Spring Cleaning Tips and Tricks

The Complete Guide to Social Media for B2B Marketers

5 Tips for Growing Your Business You’ll Wish You Knew Before

Inside DiscoverOrg’s Growth Acceleration Strategy

Top Tips from Top Marketers

7 B2B Marketing Strategies You Need to Know About

Running B2B Marketing Campaigns as a Team of One

How Pardot Drives Demand with Online Advertising

Real World Strategies for Sales Enablement Success

Create Brand Champions: Marketing Automation Through the Customer Journey

5 Habits for Purposeful a Email Marketing Strategy using Marketing Automation

B2B Marketing Trailblazer Journal

Beyond the Hype: Making Account-Based Marketing Work for You

The Secrets to Effective Lead Nurturing in Life Sciences

Explore Your Prospect Pipeline with Wave for B2B Marketing

Death to Boring B2B Marketing

New Research: Top Lead Nurturing Strategies for B2B Marketers

10 Tips for B2B Marketing Trailblazers

B2B Marketer’s Guide to Data Analytics

B2B Marketing Survival Tips

The Rise of the Data-Driven Marketer

The B2B Marketer’s Lead Generation Field Guide

High-Value Marketing: Connecting Customers Through Technology, Analytics, and Collaboration

Optimizing Your Website for Lead Generation