B2B Marketing Resources

The 6th State of Marketing Report

Moving Beyond ABM to Account-Based Engagement

The B2B Marketer’s Guide to Account-Based Marketing

5 Ways Marketers Can Innovate to Drive Growth

“What is Marketing Automation?” Video Series

Moving to ABM Maturity: 2019 ABM Benchmark Study

Five Strategies for a Successful Global Implementation of Pardot

Deloitte DK on Solving Business Complexity with Marketing Automation

Aligning Sales & Marketing: Majenta Solutions’ Pardot Journey

Sequoia Financial Group: ROI Case Study

How To Develop Your ABM Strategy in Healthcare & Life Sciences

10 Ways to Shift Your Marketing Mindset in 2020

2019 Gartner Magic Quadrant for CRM Lead Management

2019 ABM Market Research Report

Four Steps to a Successful ABM Strategy

How to Align Marketing, Sales and Service with Account-Based Marketing

Pardot for Financial Services: Relationship Marketing on the World’s #1 CRM

Pardot ROI Calculator

9 Ways B2B Marketers Should Be Using AI

Pardot Product Release Webinar: Grow Customer Relationships with Pardot

Successful ABM Starts with Being Account-First

Marketing Automation and Your CRM: Better Together

The State of Artificial Intelligence in B2B Marketing

Piedmont Healthcare: ROI Case Study

9 Ways B2B Marketers are Using Artificial Intelligence in 2019

The B2B Marketer’s Lead Generation Field Guide

Integrated Marketing and Sales for Banking

How to Turn Your Website Into a Lead Generation Machine

Trends in Financial Services Marketing

The Healthcare and Life Sciences Guide to Account-Based Marketing