B2B Marketing Resources

Build a Better Customer Experience with Marketing Automation for Manufacturers

Piedmont Healthcare: ROI Case Study

The Healthcare and Life Sciences Guide to Account-Based Marketing

Integrated Marketing and Sales for Banking

How to Turn Your Website Into a Lead Generation Machine

B2B Marketing Trends | Insights from the Frontlines of B2B Marketing

Salesforce Presents: Hottest B2B Marketing Trends in 2019

Pardot Spring ’19 Release: Transform Marketing with AI

New Year, New Leads: Transforming Your Website for More Leads in 2019

The Pardot Time-to-Value Guide: How InsideView Switched to Pardot and Saw Value in 60 Days

4 Ways Manufacturers Digitize and Automate Marketing with Pardot

Wealth Management: Grow Client Relationships with Pardot

Pardot for Healthcare: Driving Engagement in Life Sciences

Trailblazer Takeaways: B2B Marketing Inspiration from Dreamforce 2018

The B2B Marketing Trifecta for Account-Based Marketing

Gartner Magic Quadrant for CRM Lead Management 2018

Pardot Product Runway: Winter ’19 Release

Nucleus Research: VMware + Salesforce Case Study

Pardot for Financial Services: Redefining the Customer Experience

Reimagine B2B Marketing with Pardot

Accelerate Your Tradeshow Marketing

Nucleus Research: Anatomy of a Decision – Salesforce Pardot

How to Build Your B2B Marketing Dashboard

Trailblazers in B2B Marketing

Pardot Product Runway: Summer ’18 Release

Where’s the Proof? 5 Dashboards to Help You Justify Your Marketing ROI

Power ABM with AI: 5 Exclusive Strategies for Smarter Marketing

The Future of B2B Marketing: Achieving Success Through Alignment

Salesforce on Salesforce: How to Build a Killer Sales Activation Strategy

Operation ABM: Making Pardot and Salesforce Work for Your ABM Strategy

Extra Credit: 3 Marketing Strategies to Help Sales Close More Deals

Meet Salesforce Pardot: Marketing that Sales Teams Love

How to Build an A+ Marketing Strategy With Your Sales Team

Case Study: How Assurex Optimized the Customer Experience with Pardot

Why are Unified Audiences the Key to Digital Advertising in 2018?

Pardot Product Runway: Spring ’18 Release

5 Hot Tips for Warming Up Cold Leads

3 Steps to High-Quality Leads with Shareable Content

3 Secrets to Getting Started with Marketing Automation

Meet Salesforce Pardot: Marketing that Sales Teams Love

The Trailblazer’s Guide to Marketing that Sales Teams Love

7 Inspiring Email Templates

Pardot Product Runway: What’s New and Coming Soon

How to Effectively Connect Sales to Prospects

Let’s Get Engaged: The Sales and Marketing Love Story

Einstein ABM: Find New Prospects & Increase Engagement with Advertising Studio

Driving Alignment – 5 Steps to Living the Sales and Marketing Dream

How Financial Sales Leaders Can Increase Productivity and Revenue with Salesforce

Creating a Customer Journey: Marketing That Doesn’t End at a Sale

Next Level ABM: Elevating Your Account-Based Marketing Strategy with AI

Simple and Effective Account Based Marketing: Proven Strategies for Success in High Value Accounts

Creating a B2B Marketing and Sales Dream Team with Salesforce Engage

Introducing Einstein ABM: Bringing AI to Connected Sales and Marketing

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

The Renaissance of ABM: Refreshing the Customer Experience with AI

The 5 Elements of Account-Based Marketing Success

Putting ABM into Play: Implementing Pardot for Your ABM Strategy

Case Study: How a Manufacturing Company Increased Retention Rates with Pardot

Getting Started with Account Based Marketing: Targeting Your Audiences

The Secrets to Effective Lead Nurturing in Life Sciences, Part 2