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Resources » B2B Marketing Resource Library
Salesforce Pardot

B2B Marketing Resources

B2B Marketing is what we do. Learn how to create marketing that sales teams will love, from finding more leads, to closing more deals.

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Featured Resources
Report
The 6th State of Marketing Report
Interactive
The B2B Marketer’s Guide to Account-Based Marketing
E-Book
Time to Value Guide: How Insideview Switched to Pardot and Saw Value in 60 Days
Trailhead
Blaze Your Trail: Learn Pardot with Trailhead

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The Pardot Time-to-Value Guide for Small and Medium Businesses

The Pardot Time-to-Value Guide for Small and Medium Businesses

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2020 Gartner Magic Quadrant for CRM Lead Management

2020 Gartner Magic Quadrant for CRM Lead Management

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The 6th State of Marketing Report

The 6th State of Marketing Report

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Moving Beyond ABM to Account-Based Engagement

Moving Beyond ABM to Account-Based Engagement

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The B2B Marketer’s Guide to Account-Based Marketing

The B2B Marketer’s Guide to Account-Based Marketing

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5 Ways Marketers Can Innovate to Drive Growth

5 Ways Marketers Can Innovate to Drive Growth

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“What is Marketing Automation?” Video Series

“What is Marketing Automation?” Video Series

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Pardot Product Release Webinar: Power Your B2B Marketing with AI and Analytics

Pardot Product Release Webinar: Power Your B2B Marketing with AI and Analytics

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Moving to ABM Maturity: 2019 ABM Benchmark Study

Moving to ABM Maturity: 2019 ABM Benchmark Study

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Five Strategies for a Successful Global Implementation of Pardot

Five Strategies for a Successful Global Implementation of Pardot

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Deloitte DK on Solving Business Complexity with Marketing Automation

Deloitte DK on Solving Business Complexity with Marketing Automation

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Aligning Sales & Marketing: Majenta Solutions’ Pardot Journey

Aligning Sales & Marketing: Majenta Solutions’ Pardot Journey

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Sequoia Financial Group: ROI Case Study

Sequoia Financial Group: ROI Case Study

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How To Develop Your ABM Strategy in Healthcare & Life Sciences

How To Develop Your ABM Strategy in Healthcare & Life Sciences

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10 Ways to Shift Your Marketing Mindset in 2020

10 Ways to Shift Your Marketing Mindset in 2020

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2019 ABM Market Research Report

2019 ABM Market Research Report

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Four Steps to a Successful ABM Strategy

Four Steps to a Successful ABM Strategy

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How to Align Marketing, Sales and Service with Account-Based Marketing

How to Align Marketing, Sales and Service with Account-Based Marketing

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Pardot for Financial Services: Relationship Marketing on the World’s #1 CRM

Pardot for Financial Services: Relationship Marketing on the World’s #1 CRM

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Pardot ROI Calculator

Pardot ROI Calculator

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9 Ways B2B Marketers Should Be Using AI

9 Ways B2B Marketers Should Be Using AI

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Pardot Product Release Webinar: Grow Customer Relationships with Pardot

Pardot Product Release Webinar: Grow Customer Relationships with Pardot

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Successful ABM Starts with Being Account-First

Successful ABM Starts with Being Account-First

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Marketing Automation and Your CRM: Better Together

Marketing Automation and Your CRM: Better Together

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The State of Artificial Intelligence in B2B Marketing

The State of Artificial Intelligence in B2B Marketing

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Piedmont Healthcare: ROI Case Study

Piedmont Healthcare: ROI Case Study

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9 Ways B2B Marketers are Using Artificial Intelligence in 2019

9 Ways B2B Marketers are Using Artificial Intelligence in 2019

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The B2B Marketer’s Lead Generation Field Guide

The B2B Marketer’s Lead Generation Field Guide

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Integrated Marketing and Sales for Banking

Integrated Marketing and Sales for Banking

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How to Turn Your Website Into a Lead Generation Machine

How to Turn Your Website Into a Lead Generation Machine

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