Winter ‘15 Release

July 23 – October 21, 2014

Introducing Folder Permissions

We’re excited to introduce Folder Permissions, which will give you customizable control over the groups that can access the content housed within your Folders. Protect your content by assigning access to specific user groups. You can lock down access by department, region, business unit, and even custom groups like third party development shops.

New LinkedIn Posting to Company Pages

With Pardot social posting, you can schedule and simultaneously post updates to multiple Twitter, Facebook, and LinkedIn accounts, then gather insight on link clicks, replies, comments, retweets, and likes. And now, you can post to LinkedIn company pages, too.

New Email Flow

We have reviewed our email process and developed Email Flow — an updated look to our email editor that’s based on how you design and send emails. Email Flow lets you create email templates, customize, and send emails the way you like to work.

New A/B Email Testing

Successful email campaigns aren’t just about your email template. It’s also about creating engaging content that resonates with your audience. A/B testing allows you to change elements in your email, segment your recipient list, and then deploy different versions of your email to each segment.

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