April 22 – July 22, 2014
We’re excited to release a new report that will allow you to drill even deeper into your individual prospects’ activities over time, called the Prospect Lifecycle Report. Use the Prospect Lifecycle report to better understand your prospect’s journey through the lead nurturing cycle, gain insight into your prospect’s score at each stage of their lifecycle, and deliver targeted reporting for each stage.
Based on client feedback, we’ve updated the Automation Rules preview so that it will no longer generate automatically, but will instead require a click to “Preview matches” to help improve system speed and performance when viewing automation rule previews.
The new Recency and Frequency rule types for dynamic lists can be used to quickly query your entire prospect database to generate a list of the prospects that have recently been contacted by you. Use this list to create a constantly refreshing suppression list that records prospects who meet your email sending threshold, helping to avoid marketing fatigue.
To make our self-help resources more accessible for clients, we’re updating our Help Drawer with a slick new design. From now on, all of the troubleshooting resources and help documentation you need will be right at your fingertips. This means quick access to Knowledge Base resources, FAQs, and helpful videos that correspond to the specific area of the app you’re working in — all from within the Help Drawer.
For Pardot users with chat support, our in-app chat will be moving inside the Help Drawer, giving you easy access to our Support team without covering up your content.
With changes from Google regarding AdWords, the Pardot Google AdWords Connector was updated to significantly improve upon our AdWords connector’s existing functionality. A new setting was added and more data is captured regarding keywords, match type, network, and device. We’ll also be replacing the Paid Search Query Report with an AdWords Keyword report.