Winter ‘18 Release

June 13 – October 16, 2017 FIND AND NURTURE LEADS Repeat Automation Rules Pardot Automation Rules now have repeat functionality allowing users to determine if an Automation Rule should be allowed to match a prospect more than once. Use cases include triggering automatic score depreciation, driving customer renewal notifications, routing form submissions based on values,…

Summer ‘17 Release

February 14 – June 12, 2017 FIND AND NURTURE LEADS New Engagement Studio Actions and Rule Within Engagement Studio Programs, marketers now have a new Action of “Assign to Salesforce Queue” to more easily utilize existing Salesforce workflows and a new Action of “Adjust Score in Scoring Category” and new Rule of “Check Score in…

Spring ‘17 Release

October 18, 2016 – February 13, 2017 FIND AND NURTURE LEADS Assigned User Variable Tags Within email templates, five additional variable tags for for the Assigned User’s full name, first name, last name, phone number, and email address are now available that does not depend on the email sender. This allows a marketing user to…