Recent Posts

Salesforce on Salesforce: Tips on How Marketers Can Make Sales Kickoffs Even Better

Sales kickoff season is just around the corner for us here at Salesforce. Like many companies, the marketing team owns a significant portion of the agenda for our sales kickoff events. They own the product messaging, launch strategies, product enablement and big bets for the coming fiscal year. So naturally, marketing needs a strong presence…

3 Things B2B Companies can learn from the B2C Buying Experience

When was the last time you bought something instantaneously? Probably recently. With the advent of Amazon’s one-click ordering, the rise of mobile payments, and the ease of Apple’s App Store, it’s easier than ever to instantly gain access to services. Click a button, and a purchase is made. Today’s consumers expect personalized, instantaneous buying experiences….

How to Maximize Revenue with Technology and Automation

Who doesn’t want to make more money? Many companies miss out on the opportunity to fully maximize their revenue, because they’ve underutilized the ability to automate processes via technology.  However, just because a process CAN be automated, doesn’t mean that it SHOULD be automated. So, how do you figure out how and what you should…

Astro riding on a paper plane

3 Critical Data Points That Will Maximize Sales Rep Efficiency

No matter where you fit into your company — whether you’re a marketer driving leads, a sales leader responsible for quotas, or the CEO — you’re impacted by the efficiency of your company’s sales team.  When your sales team is armed with the right data, tools, and support, they’ll be able to make the most…

Top 5 Takeaways from the B2B Marketing Super Session at Dreamforce

Dreamforce 2019 has officially begun, and we are excited to welcome a week of digital transformation, customer engagement, innovation and, of course, fun! Specifically for B2B Marketers, we have a full week planned. In fact, we already kicked the week off with our B2B Marketing Super Session where we heard from Tracy Eiler, CMO of…

How to Earn a Career in Sales Operations

I’ve been working in sales operations for more than 4 years. I’ve seen this field become a hot commodity in part by how it helps collaboration between sales, marketing, and finance. A flood of new sales and marketing tools, and in turn a flood of new data, helps get this done. These tools are also…

6 Sessions We Think You’ll Love at #DF19

By now, you know that Dreamforce ’19 is just around the corner (5 days to be exact, but who’s counting?). Veteran Dreamforce attendees know that before you grab your Trailblazer hoodie and head to San Francisco, it’s important to make sure you’ve signed up for the top sessions you want to attend once you arrive…

How to Write an Email Template Your SDRs Will Love

It’s the nature of an SDR’s job to have a lot of prospecting ground to cover, and it’s often a challenge for them to be personable and build relationships when they’re interfacing with so many potential customers a day.  Yet, from a marketing perspective we know that forms of spam communication and generic content garners…