Recent Posts

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5 (More) Creative Ways to Use Pardot Automation Rules

Marketers, how do you make your day-to-day life easier with automation? What else would you like to automate if you could?  Lead qualification, assignment, notifications, task creation, applying tags, adding to campaigns, or…? Pardot automation allows you to perform seemingly unlimited tasks to help you achieve your overall marketing goals. Automation rules make your job…

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5 Ways to Get to Know your Buying Committee

We have all experienced the challenge of trying to please everybody. It’s like Mom trying to plan where to go for dinner with a family of five. One person suggests tacos, another pizza, another the golden arches, another hotdogs, and another seafood. The best go-to in this case might be “eenie, meenie, miney, mo”!  Of…

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Tools From Pardot For Your Reopening Journey

The following is part two in a series about leveraging Pardot for growth. For some, the past few months have been impossibly challenging. For others, new ways to operate as a business have emerged. It’s time to look to the future. The goal is to come back stronger with technology and processes that are resilient…

How to Stabilize, Reopen, and Grow Your Business to Succeed in the Next Normal

The following is part one in a series about leveraging Pardot for growth. For some, the past few months have been impossibly challenging. For others, new ways to operate as a business have emerged. Many companies have reprioritized their objectives, and pivoted their product and service offerings. It’s been common to see profit taking a…

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5 Creative Ways to Use Pardot Automation Rules

Marketers, what parts of your day-to-day would you like to automate if you could?  Would it be lead qualification, assignment, notifications, task creation, applying tags, adding to campaigns, or…? Pardot automation allows you to perform seemingly unlimited tasks to help you achieve your overall marketing goals. Automation rules make your job easier when you need…

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4 Ways Pardot Premium Boosts your Account-Based Marketing Strategy

According to Salesforce’s 6th State of Marketing Report, 92% of B2B marketers now have an ABM (Account-Based Marketing) program. As more B2B marketers continue to adopt ABM as part of their overall strategy, customers increasingly seek empathy and engagement. Therefore, it is crucial for complex marketing teams to have the right technology to digitally transform…

Keeping Up With an Unexpected Sales Surge: A Disposable Glove Distributor’s Advice

Brick and mortar reopenings do not mean “back to business as usual.” Heightened concerns around safety and sanitization mean retailers must rethink operations. A recent Salesforce study found that American consumers expect stores to require personal protective equipment (PPE) for employees (57%) and customers (50%) as they reopen doors. Disposable glove distributor, AMMEX, is one…