How Private Equity Firms Can Differentiate with Marketing Automation

In an increasingly competitive market, it is becoming more and more important for private equity (PE) firms to differentiate themselves from one another. As Pitchbook points out, the number of active private equity firms in the market have increased 189% since 2000. A big part of the growth in the number of private equity firms…

How to Customize the Pardot Lightning App for Your Business

The Pardot Lightning App (PLA) has been out for almost 8 months now, and if you haven’t flipped the switch yet, it’s likely you’ve read about it, heard about it, or maybe stumbled upon it while crawling through Salesforce Help and Training. (If you don’t fall into any of those categories, check out reasons why…

The 3 Keys To Creating Amazing Real-Time Experiences

Looking ahead in 2019, marketers expect their number one priority and challenge to be creating real-time customer experiences. This has many marketers racing to buy the required technology to create those real-time experiences. The truth, however, is that — while needed — technology is not a silver bullet. Everyone can buy technology, but it takes…

When to Say Good-bye: How to Handle Inactive Prospects

While most of us understand what is needed to generate a new lead, identifying when to say “goodbye” to an existing prospect is often much harder to conceptualize. As a result, it’s not uncommon to have email lists with a large number of inactive/unengaged prospects. Exhausting resources to maintain an unengaged email list is a…

A Perfect Week with Pardot at Connections ’19

We’re ready to blow into the Windy City for Connections ’19! Along with our love for springtime in Chicago, we’re bringing you over 25 sessions for B2B marketers, the Pardot Peak Room featuring Trailblazer Fireside Chats and Genius Bar Appointments, Circles of Success, the Customer Engagement Lodge, the Campground Demo Stations, and the Pardot Rooftop…

Take the Long View For Customer Success

As a biologist-turned-marketer, Andy Bertera now leads marketing at New England Biolabs (NEB). As executive director of marketing and sales at NEB, Andy is responsible for global marketing operations and U.S. sales and customer service teams. Here are some key takeaways from Andy’s decades of experience in life sciences marketing. Customer journeys don’t end. At…

How to Keep Your Marketing Moving While You’re Out of Office This Summer

Summer means longer days, warmer weather, and unnecessarily long out-of-office memos. But when you’re responsible for important projects and other team members at your company, it can be hard to fully detach yourself from work when you go on vacation. Research shows that vacations improve mental health. And no, we don’t mean checking your email…