In the history of B2B marketing, account-based marketing (ABM) programs are still fairly new. According to the sixth State of Marketing report, 64% of them were started in the past five years. And they’re gaining in popularity because they generate results. New ABM research shows that most ABM programs generate greater return on investment (ROI)…
Checklist: Is ABM Right for You?
How to Take Your Marketing to the Next Level with Pardot’s Latest Advancements
Salesforce’s physical offices may have been closed in 2020, but Pardot’s product team didn’t stop working. If anything, our product innovation accelerated last year! Pardot became easier to use with deeper analytics, more built-in artificial intelligence (AI), and new features to help your scale your marketing. Here are five of Pardot’s most exciting 2020 product…
Dreaming of ParDreamin’ 2020
If you follow @Pardot on Twitter and happened to check your timeline between Dec. 8 and Dec. 11, you probably saw us tweeting excitedly about the ongoing events at ParDreamin’ 2020. This was one of the biggest Pardot-related virtual events ever, and it was great to get the Pardot community together to network, share tips…
How Pardot Helps Marketers Comply with Today’s Privacy Regulations
Today, technology is integrated into nearly every part of our lives. From the tiny personal fitness trackers on our wrists to the major data centers powering the internet we use daily, computers of all shapes and sizes have become ubiquitous in modern society, achieving levels of scale and popularity that were the realm of science…
Protecting Your Email Stats from Bot Activity with Metrics Guard for Email
Internet security is always evolving. As attack methods change, so do defense mechanisms. A few years ago, we saw a new development in email security. Some inbox providers started employing scanners that would click every link in an email to test its source. This is good news for email security — less risk in your…
How to Turn Your Virtual Sales Team into Superstars with Marketing Insights & AI
Unprecedented times. The new normal. We all have our own least favorite catch phrases to describe what it’s like to live through a pandemic, just as we all have our own stories about how COVID-19 has impacted our day-to-day and professional lives. Eleven months into the year, I don’t think it’s necessary to spell out…
4 Phases to Launching New Products in an All-Digital World
In our all-digital world, launching a new product looks a little different than it used to — but there are still lots of ways to do it successfully. All it takes is the right tools and strategies and a lot of teamwork. Here are the four phases that were critical to launching Pardot Premium virtually….
How to Connect Virtual and In-Person Marketing Experiences in the All-Digital Marketplace
It’s an exciting time to be a marketer, but it’s also more complicated than ever before. There are more customers, more channels, and more opportunities to succeed and fail. But these are the challenges that marketers like Nick Runyon, CMO of PFL.com, thrive on. PFL is a leading provider of tactile marketing automation and helps…
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