The Quest for Marketing & Sales Alignment Through Shared Customer Insights

Marketing and sales alignment — or really, misalignment — is a persistent problem that plagues organizations of every size. Trying to solve it often feels like trying to kill a weed infestation. Just as you’ve nipped one alignment issue in the bud, another one blossoms to life. If you’re on the lookout for a new…

Pardot for Financial Services

Today’s customers expect more than ever from the banks, wealth managers, and financial institutions they trust with their money. They are changing the way they shop for, research, and purchase financial products — expecting the same kinds of personalized, cross-channel experiences from their banks and wealth managers that they receive from their favorite brands in…

7 Technologies and Trends to Get Your CRM Ready for 2020

Old CRMs from the pre-2000 era were primarily used to keep track of customer records, but they only offered a basic way to communicate with those customers. As cloud-based CRMs like Salesforce came to the fore, sales and marketing teams began to realize the possibility of using individual customer data to communicate at scale via…

Salesforce Named a December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

The Salesforce team is excited to announce that we have been recognized as a December 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management. Our team at Salesforce takes great pride in this distinction, as customer feedback continues to shape our products and services. In its announcement, Gartner explains, “The Gartner Peer Insights Customers’ Choice…

Legends of Trailblazers for Email: The Power of Pardot [E-book]

Once, down in a lovely green valley, things weren’t so lovely. For there, two B2B marketers were arguing. Little did the pair know that the Email Legend was listening in with super hearing. The first marketer shouted, “Now you’ve done it. You’ve gotten us completely lost! If we don’t even know whether our customers are…

B2B Content Marketing Tips to Live by in 2019

Just look at all that content you produced in 2018: a myriad of shareable, clickable, likeable stuff. But did it actually work? Did it reach your audience — and did they actually engage with it? Did it lead to tangible, positive results for your sales and marketing teams? Did you convert prospects into customers? Hopefully, the…

B2B Brand Activations: What Stood Out In ’18? What Will ’19 Bring?

In its “2019 B2B Marketing Outlook,” Chief Marketer reports that 42% of business marketers surveyed were on track to increase their marketing budgets in 2019, while only 4% anticipated budget decreases.  AgencyEA predicts brand activation spending in both B2B and B2C sectors will increase to $743 billion by 2020. By combining experiential marketing, promotions, digital…

Introducing the New Pardot Product Announcement Schedule

As our customers know, Pardot is constantly evolving. We’ve released dozens of new products and features every year since we started out, and we’re not showing any signs of slowing down. There are lots of exciting future developments coming to Pardot… so many, in fact, that we’ve decided to change the way we announce them….