VMware Sees 641% ROI with Salesforce Pardot

VMware, a leader in cloud infrastructure and digital workspace technology, needed to reinvent their B2B marketing and sales strategy. They knew it would require moving away from their on-site legacy system to a platform that would provide a single source of truth between sales and marketing. VMware decided to launch their new marketing strategy on…

5 Can’t-Miss Pardot Sessions at Dreamforce ’18

Dreamforce is next week (can you believe?!) and we’re sure you’re already deep in Agenda Builder planning your schedule. From product keynotes to Trailblazer panels, there are over 2500+ sessions at this year’s Dreamforce. That’s a ton of content! Before you pack your bags and head to Dreamforce, make sure you register for these 5…

The Power of Einstein is Coming to Pardot

The next big thing becomes a thing of the past in the blink of an eye, especially as the Fourth Industrial Revolution pushes onward. Companies — and their customers’ expectations — are transforming faster than we could have ever imagined. “Automation, integration, and speed,” says Adam Blitzer, EVP and general manager of Salesforce Sales Cloud,“are…

The Complete Guide to Dreamforce ’18 for Marketers in Financial Services

We’re excited to bring you the Complete Guide to Dreamforce ’18 for Marketers in Financial Services! With over 5,000 financial services professionals registered for Dreamforce 2018, Pardot has an incredible week planned for marketers in the FinServ space. Attendees will be inspired by the Pardot Product Keynote, hear from Trailblazers in financial services, learn how…

6 Quick Tips from Pardot Geniuses

It’s no surprise that marketing automation is one of my favorite topics to talk and write about. And with the abundance of tools, strategies, and approaches for B2B marketers, marketing has become even more interesting. Here at Salesforce, we know quite a few Pardot Geniuses that have years of marketing automation experience and love to…

Mark Your Calendar: The Pardot Product Keynote at Dreamforce ’18

Mark your calendar for the Pardot Product Keynote at Dreamforce 2018, Salesforce Pardot: B2B Marketing on the World’s #1 CRM. Join the Pardot team as we dive into the Age of Intelligent Marketing and learn how Trailblazers like Lyft Business and VMware leverage AI-powered technology to deliver a differentiated customer experience, all on the world’s…

How to Align Your Sales and Marketing Teams Around Revenue Growth

We all know that when sales and marketing teams are aligned around the common goal of revenue growth, they are able to act as a cohesive unit and work in lock-step. But for many B2B sales and marketing teams, this dream isn’t our reality. So what’s a B2B marketer on a quest for sales sand…