4 Opt-In Strategies For Fighting Spam

“The first rule of Fight Club is: You do not talk about Fight Club. The second rule of Fight Club is: You do not talk about Fight Club. Third rule of Fight Club: Someone yells stop, goes limp, taps out, the fight is over.” Fight Club, 1999 You’re probably wondering, what in the world does…

Creating Email Templates for Your Sales Team

In our previous post “How to Think Like Sales as Marketer” we looked at the relationship between marketing and sales and how Salesforce Engage can help to bridge the gap between the teams and offer Marketers some insight into how sales builds relationships with their customers and prospects. Today, we’re going to look at how…

Marketing Automation and Your Account-Based Marketing Strategy

Account-Based Marketing has become one of the most talked about strategies in B2B marketing. The reason why is clear: it’s an amazing way to connect with your prospects and build stronger customer relationships. Marketing automation is one of the tools that makes an account-based marketing strategy easier and more scalable. These are my tips for how…

Why Integrated Marketing and Sales Tech is Critical for B2B Growth

The reasons why your marketing and sales teams go to battle are similar to the reasons two young siblings duke it out. It’s a blame game. Let’s say a baseball mysteriously sails through your window when your kids are playing outside. One pitched the ball and the other swung the bat. So whose fault is…

5 Ways to Optimize Your Website for Higher Search Engine Rankings

Ask most business owners what the best way to generate website traffic is, and they will pretty much always talk about SEO. Sure, there are plenty of other channels available, such as referrals and social media, but nothing really compares to search engines. The problem is that, not only are business owners competing against every…

Getting Started with Account-Based Marketing: The Checklist

Account-Based Marketing has taken the B2B marketing world by storm. Technology has streamlined and optimized the processes needed to implement an ABM strategy, and the results are truly changing the way we think about marketing at scale. If you’re considering an ABM strategy (and why not? ITSMA found that 84% of marketers are seeing higher…

The Opt Out: Hello and Goodbye Emails – Part 3

In parts 1 and 2 of our Hello/Goodbye series, we covered some practices around autoresponders and the appropriate communication frequency when a form is filled out. In today’s post, we’ll be wrapping up that series with some discussion on saying goodbye. There’s an extremely frustrating trend in email marketing in which the goal is to…

Salesforce Wave Analytics: Summer ’17 Release

We’re excited to announce the Summer ’17 release of Wave for B2B Marketing. For this release, our goal was to provide our users with additional customization and segmentation functionalities, while enhancing the overall usability of the app itself. In addition, we’re happy to announce a fully optimized iOS mobile experience, allowing you to view and explore your data…