Introducing Pardot Campaign Influence Attribution Models and Engage For Outlook

We’re excited to announce two exciting new releases as we come up to Dreamforce 2017: Pardot Campaign Influence Attribution models and Salesforce Engage for Outlook. Pardot’s Campaign Influence Attribution Models allow you to leverage out-of-the-box attribution models to track the impact of your marketing campaigns, and easily understand which campaigns are building more pipeline or…

Pardot Is Now On Trailhead

It’s official: Pardot is now on Trailhead! We’re so excited that Trailhead users can now hop on to learn all about Pardot: from the basics for getting started to turning up the volume on your lead generation strategy, we’ve got all the tips and steps you need to get the most out of your brand-new…

5 ProTips from the Getting Started with Pardot Accelerator

We’ve been busy this year at Pardot creating new training and enablement resources for all of our customers, from launching Premier services to creating a new library of Accelerator offerings. As a member of the Customer Success Group, the enablement of our customers is especially important to me, but, you can’t very well use a…

Pardot at Dreamforce: The B2B Marketer’s Agenda

Last year, Pardot hosted a special space for B2B marketers to connect, network and learn alongside one another – and this year, we’ll have two! For Dreamforce 17, we’re located in the Palace Hotel: upstairs in the B2B Marketing Lookout, and downstairs in the B2B Marketing Station. Swing by for lunch, coffee and good times…

Achieve Your Dreamforce Goals: Sessions Designed for Customer Success

Dreamforce is a crazy, fast-paced week chock full of valuable content, case studies, and inspiration (and some pretty incredible parties *cough* …I mean networking opportunities). Whether it’s your first time attending or you’re a Dreamforce veteran, you’ll want a plan to ensure you make the most of your week. As a Pardot customer, where do…

Hit the Trails with the Pardot Success Path

Here at Salesforce we pride ourselves on Customer Success. In fact, we have an entire Cloud dedicated to the success of our clients. Last month, Cloud Services introduced Blaze: your guide, companion, and visionary leader with fierce instincts for success. She can’t wait to help you on your journey! At Pardot we are big fans…

What To Expect At Dreamforce ’17

Whether it’s your first time to Dreamforce or you’re a seasoned veteran (cough – I did go last year – cough), this year is going to pack a punch. For marketers, we’ve got a ton of content created with you in mind. Marketers have been doing some amazing things this year, and B2B Marketers in…

5 Pardot Things B2B Marketers Won’t Want to Miss at Dreamforce ’17

Attention B2B Marketers: if you’re headed to Dreamforce ’17, get ready because the Pardot Team is gearing up to give you the biggest and best Dreamforce experience yet. It’s an amazing time to be a B2B marketer. With technology making our jobs faster, smarter, and more intuitive, B2B marketers are revolutionizing their industries and producing…