Recent Posts

5 Strategies for the Successful Global Deployment of Pardot

What does it take to migrate marketing automation systems and deploy Salesforce Pardot at a global level?  This was the question that Jennie Vinson, Director of Engagement Marketing at Sodexo and I had the pleasure of answering on stage at Dreamforce. Jennie started the presentation with a slide that detailed the challenge her team was…

4 Future-Proof Marketing Tips from Top CMOs in 2020

There’s always so much happening in marketing, it can be hard to keep up. After all, marketers are at the forefront of connected customer experiences and delivering on everything brands promise. That’s a big responsibility. At the start of Dreamforce 2019, Salesforce’s second annual Chief Marketing Officer Council convened to explore the forces shaping the…

3 Ways Artificial Intelligence Makes B2B Marketing More Efficient

In most businesses, time equals money. This adage is especially true when it comes to marketing a B2B brand. Time wasted on administrative tasks or manual intervention is time that could instead be spent connecting with customers and creating value for your prospects. As a B2B marketing professional, you already understand how important customer relationships are,…

2020 Predictions: 4 Marketing Tactics That Will Drive SMB Growth & Innovation

Ready for a new decade? There’s nothing more exciting than looking at the path ahead. But for marketers at small and medium businesses (SMBs), the road ahead may feel intimidating — technology is rapidly changing, digitization is in demand, new channels are arising, and marketing automation is more common than ever. With that being said,…

4 Things to Consider when Migrating Marketing Automation Solutions

Implementing or replacing a marketing automation system is a herculean effort and anybody who’s done it once can attest to that. Changing systems is arguably more difficult than rolling out a brand new one. Why? There are many more factors to consider both internally and externally when you decide to replace an existing solution. Because…

Einstein and Astro in a canoe

3 Ways to Win and Grow Customers by Aligning Sales and Marketing

New year, new resolution: 2020 is the year your sales and marketing strategies will finally merge to help your business grow and win more customers. Many B2B companies still struggle to align their sales and marketing departments, some are not ready to embrace technological changes, some have very old processes and others are just too…

Pardot January ‘20 Release: New Feature Round-up

We’re ringing in the New Year with NEW Pardot feature enhancements! The January ’20 Pardot release delivers customizable email resubscribe messages, Handlebars Merge Language and Snippets support for forms and landing pages, and a new export API. Plus, find Einstein-powered behavior scores on your prospect records and as criteria for automation rules. These features are…