There’s no doubt big data has hit B2B marketing, with brands using (and generating) more customer information than ever. And yet, compare your last B2B experience with the kind of personalisation you see as a consumer in your personal life, and it’s clear B2B has a long way to go. After all, as one Salesforce…
How Backbone Connect Accelerated Growth through Sales and Marketing Alignment
How to Visualize and Create a Strategic Customer Experience
The majority of marketers have taken a visual approach to describing the way a buyer interacts with a brand and goes from being an unidentified prospect to a converted customer. The two most common visuals of the customer journey are the funnel and the circle. The funnel maps prospects moving from the wide awareness phase…
10 Things That Keep Sales Leaders Up at Night (and How Marketing Can Help)
Every night, while some sales leaders dream happily in dollar signs, others are haunted by impending quotas, misaligned teams, and big data lurking in the distance. If your brain at night is on a spreadsheet instead of counting sheep, rest easy. Marketers are here to help sales leaders meet goals, close deals, and make sales…
Introducing Complex Rule Logic: How to Boost Productivity With Engagement Studio Programs
This post contains new features that will be released at the end of August 2019. Marketers today have to be personal, timely and relevant to connect with an ever changing, competitive space. It can be challenging to identify C-suite decision makers who fit the target account criteria, and also have a score that indicates high…
4 Ways Financial Services Marketers Can Maximize Marketing Spend with Advanced Reporting
When you’re in the business of money, you know the value of a dollar. And as a marketer, it’s always important to maximize your budget — big or small. But it can be tough to know exactly where your marketing spend will be most effective. Should you be pushing more paid search, social media promotion,…
Drive Brand Consistency with Multiple Tracker Domains in Pardot
This post contains new features that will be released at the end of August 2019. An integral function of marketing automation is the ability to deliver a personalized message at scale. This is difficult to accomplish when elements of your messaging are generic. But with Multiple Tracker Domains, Pardot allows you to apply different tracker…
Start Small, Dream Big: How to Get Started with Marketing Automation
Your company just added a marketing automation platform to your martech stack — yay!! If you’re like me when I first implemented a marketing automation platform, you’re probably really excited. You’re ready to start generating qualified leads on your website, building engaging and dynamic nurture programs, tracking campaign ROI, and becoming an all-around B2B marketing…
4 Ways to Create Real-Time Customer Experiences with AI-Powered Chatbots
Real-time customer experiences are the ultimate form of personalized marketing. When you engage with your customers in real time, you can solve their problems and address their needs the moment they arise. Not only are you communicating with the right person through the right channel, but you are also doing so at the right time…
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