Last fall, the global Pardot community was introduced to the first-ever ParDreamin’, a one-of-a-kind three-day virtual conference stocked with interactive B2B marketing workshops, informative speaking sessions, and surprise guests. If you enjoyed last year’s ParDreamin’ (or found out about it too late to attend), you’ll be glad to know that Sercante is hosting ParDreamin’ again…
This piece was originally published by AppExchange on Medium. Our community knows that AppExchange is all about doing more with Salesforce. Whether you’re looking for a solution with no code, low code, or lots of code, AppExchange is the most trusted enterprise cloud marketplace to accelerate your digital transformation journey. And one of the most…
At Salesforce Pardot, we go out of our way to be a privacy champion, providing you the marketing tools you need to be compliant and putting ethics and trust at the forefront of our values. For example: Pardot doesn’t build individual profiles across unrelated internet properties. We avoid “creepy” tracking practices like browser fingerprinting. We…
When it comes to B2B, many leaders already know that the marketing and sales relationship is key to success. The exchange of information between these teams makes it possible to get a full view of the customer and deliver connected experiences — something 69% of them expect. But there’s a third partner you may have…
My email inboxes can be a bit of a mess at times — both my personal and professional accounts. I tend to check my emails when I first log on in the morning, at lunchtime, and when my afternoon meetings taper off, but if you wanted me to verify the exact times of day I’m…
This spring, I was thrilled to be named general manager for Salesforce Pardot — one of the fastest-growing marketing automation platforms in the B2B space. I’m a product person at heart, and I couldn’t be more excited about our recent innovation and planned roadmap. Earlier in the year, we gave you a sneak peek of…
At this point, most marketers know that Google’s Chrome browser will stop supporting third-party cookies in early 2022. The purpose is a noble one: guard against unauthorized tracking of individuals across the internet. But moving away from third-party cookies also poses a challenge. Their primary usefulness is grounded in providing rich insights into user journeys…
It’s 2021, and we’re still talking about marketing and sales alignment. One of the core value propositions of marketing automation is to bring these teams together. By delivering marketing and segmentation to sales and user behavior and sales transparency to marketing, both teams get the information they need, and overall business operations become more efficient…