Why Salesforce Invested in Qualified

At Salesforce Pardot, our goal is to help marketing and sales teams work better together. We’re laser-focused on equipping these teams with the technology they need to engage buyers, close deals, and grow relationships with their customers. With that in mind, we’re always asking ourselves “What’s next? How can B2B companies market and sell better…

Pardot Winter Release: New Feature Round-up

Winter is finally here. Grab a cup of hot cocoa and gather around around the innovation” fire to learn about what we’ve been up to! We’ve added a dataset to B2B Marketing Analytics that features prospect demographic and engagement activity data together. The new Snippets feature offers reusable content for emails and email templates. This…

5 Can’t-Miss Stops for B2B Marketers at #DF19

Pardot is going bigger than ever for B2B marketers at #DF19. From the Salesforce for Marketing Keynote, our sessions and hands-on workshops, and the always cute and cuddly Pawdot Puppies, there’s no shortage of things to do at the biggest Salesforce event of the year. If you’re preparing to set out on the Road to…

How Car Loans Canada Used Data to Create Loyal Brand Advocates

Having been the VP of Marketing for Car Loans Canada for over a year now, I’ve spent the majority of that time studying the automotive industry and learning about our customers.  When I started at Car Loans Canada, I brought with me a vast amount of digital marketing knowledge, but zero automotive knowledge. There was…

The B2B Marketer’s Road to Dreamforce Playlist

Dreamforce is just around the corner, and we’re already counting down the days and getting ready for the best event of the year. In case you missed the Road to Dreamforce for Marketers, our team covered all of the essentials to help get you Dreamforce-ready with must-attend sessions and events tailored just for you! Speaking…

3 Ways Manufacturers Can Empower Channel Sales Teams

If you work in manufacturing marketing, you know it’s different than any other type of marketing. Lots of manufacturers primarily sell through third parties like dealers and distributors. Your own company’s success is directly tied to the success of these channel sales teams. Your channel sales team is your connection to the buyer. Did you…

Gartner Positions Pardot as a Leader in 2019 Magic Quadrant for CRM Lead Management

Whether you’re a small business or an enterprise company — or somewhere in between — there’s simply no “one-size-fits-all” approach to managing leads. But as a B2B marketing automation platform focused on aligning sales and marketing to engage buyers, close more deals, and grow relationships with prospects, Pardot is primed to help companies of all…