How To Bring A Digital Mindset To Non-Digital Channels

May 28, 2020

For most of us, making in-store purchases doesn’t take much thought. We have an idea of what we want, go into the store, grab it, and go. Yet, we often find ourselves buying those same items online. In this podcast, Doug Ryan, RRD’s President of Marketing Solutions, will share how the in-store experience is being…

Account-Based Marketing (ABM) Plays for Sales, Marketing, and Service Teams

May 26, 2020

It’s no secret that B2B companies are making best efforts to implement solutions for increased personalization with buyers in hopes of mirroring the success of B2C. According to Epsilon’s research, 80% of consumers are more likely to make a purchase from a brand that provides personalized experiences. Account-based marketing (ABM) has become the answer for…

4 Ways SMBs Can Master Empathetic Digital Marketing

May 21, 2020

Empathy is powerful. The ability to put yourself in another’s shoes to better understand their situation and point of view can build connection and trust. As your small or medium sized business (SMB) moves into the new normal, it’s vital to connect with your customers in an empathetic way. They already trust your brand, and…

The 6th State of Marketing Report Uncovers Trends to Navigate Change

May 19, 2020

This post from Adam Blitzer, the CEO of Marketing Cloud at Salesforce, originally appeared on the Salesforce blog. Marketers have always been at the forefront of change. A few months ago, their focus was on trying to innovate and stay ahead in a new decade where every industry, region, and customer experience is being disrupted….

How to Track and Measure Website Analytics

May 14, 2020

Let’s Talk Analytics When I’m talking to marketers one of the biggest questions I get is about web analytics. It feels a little bit like analytics is uncharted territory and there is a lot of confusion on how to set up an effective analytics strategy. In the early days of my web career I would…

How to Use Account-Based Engagement to Improve Customer Experience

May 13, 2020

Being aligned with customers has never been more important than now. We are clearly experiencing an unprecedented moment in time, one that is challenging and reshaping our lives and relationships in every possible way. We believe that the key to adapting and being prepared for these new conditions is to refocus on understanding evolving customer…

10 Inspiring Tips from Moms in Marketing

May 12, 2020

“At the end of the day my most important job is still mom-in-chief.” – Michelle Obama You don’t have to be a former First Lady to know the special call of motherhood. The work-life balancing act, the late night pampering and early morning meetings, and muting conference calls at a soccer game are all a…

5 Best Practices for a Successful Lead Scoring Model

May 7, 2020

There are some common scoring and grading scenarios that B2B companies may encounter when setting up a lead qualification model. And how to handle the different combinations of lead scores and grades vary from company to company. According to a study by Spear Marketing, 68% of B2B marketers are employing both behavioral and demographic scoring….

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