Trailhead: The fun way to learn Pardot

Whether you’re a Pardot admin just starting out, a graduate fresh from college looking to learn more about B2B marketing automation, a seasoned Pardot vet, or someone who just loves to learn, Trailhead is a great resource. You may be wondering how you can use Trailhead to chart your own learning journey through Pardot. Lucky enough,…

How Living in the Alaskan Wilderness Made Me a Better Marketer

Over the last two years, I’ve been fortunate to live and work remotely in four southeast Alaskan villages and towns while my wife was on short-term job assignments. During this combined eight months in the Alaskan frontier, I lived multiple places, from a 200-person native Tlingit village to larger cruise ship port towns of Sitka….

Introducing Nucleus Research: Anatomy of a Decision

How companies market and sell has evolved significantly in the past decade. Today’s B2B marketers need a smart, scalable marketing automation platform to help them drive personalized marketing campaigns, find and nurture leads, close more deals, and maximize returns from marketing efforts. Nucleus Research, an information technology research firm specializing in investigative research and the…

3 Ways Insurance Companies Can Harness the Power of Marketing Automation

Marketers at insurance companies have their work cut out for them. According to a study by Accenture, the number of consumers who perceive that “most insurance carriers are the same in terms of their products and services,” jumped 50% in the last year. Furthermore, the same study revealed that only 27% of customer have a high…

The Four P’s of Product Enablement (Part 2)

B2B marketers are always thinking about how to educate and empower their sales teams. In Part 1 of this series, we introduced the concept of the “Four P’s of Product Enablement” and talked about the first two P’s: Positioning and Pitch. Positioning in regards to product enablement simply means turning your external product marketing message…

4 Ways to Enhance Your Prospect Data with GetFeedback + Pardot

How well do you know your audience? Even the most data-minded marketers have to make educated guesses from time to time. Unfortunately, those guesses can lead to unsubscribes and other unfavorable results if you miss the mark by too much. Getting to know the people you’re selling to is essential if you want to be…

3 Tips for Making Marketing Automation Work for the Entire Customer Lifecycle

When a customer buys your product, you’re in the driver’s seat to turn them into a loyal customer and a lifelong brand ambassador. And being thoughtful about how you do that can increase user adoption, likelihood to invest more, and diminish the desire to look at a competitor. In fact, according to MarTech, a 5% increase…