Recent Posts

4 Ways to Get More Out of Your B2B Marketing Automation

Connecting with customers. Staying on top of leads. Running nurture campaigns. Yep, B2B marketers wear a lot of hats these days. So, it’s no wonder you’re always on the lookout for new tools or tips to help you automate, simplify, and streamline whatever you can. We hear you. At Salesforce Pardot, we love coming up…

The Best Apology Email Is The One You Never Send

Today wraps up our third post in our apology series, where we’ll be focusing on the best kind of apology email- the one you never have to write. The best way to never apologize is to have a checklist of tasks you need to complete and questions you need to be able to answer before…

3 Reasons to Prioritize “Me Time” as a Marketer

“I don’t have time for that.” Admit it. We’ve all said it or some variation of it. The truth of the matter is, in today’s space, it’s more important than ever to schedule time for yourself. If it is unclear why designating time for career and personal development is appropriate when you have three emails…

9 Budget-Friendly B2B Marketing Tactics for Small Businesses

I know what you’re thinking. . . Marketing’s expensive. But, I’m here to tell you that it doesn’t have to be. You truly can market your small business without breaking the bank or straining your wallet seams. With technology being so prevalent today, the digital marketing landscape offers numerous creative and affordable ways to marketing…

Automation Rules Now Have Repeat Rule Functionality

Pardot Automation Rules now have ‘repeat’ functionality. This new feature allows the User to determine if an Automation Rule should be allowed to match a prospect more than once. Here’s how you can put this new Repeat Rule functionality to use: Trigger Automatic Score Depreciation Let’s say you’ve built an Automation Rule that listens for…